Movie Critique of Mean Girls

Developmental Psychology Film Critique Number Two I believe the main character in the film to be Cady Heron who is played by Lindsay Lohan and is a sixteen year old girl. She was homeschooled her entire life until now. I would place Cady in the Adolescence stage of Erikson’s theory of development. It is described that the basic conflict in this stage is identity vs. role confusion. In this stage teens need to develop a personal sense of self and personal identity. If one is able to succeed it will lead them with the ability to stay true to their self.Failure to do so leads the individual to role confusion and a weak sense of self. In the beginning of the film it shows Cady as a nice young shy and naive girl who is tries her best to fit in. She is nice to everyone around her and has a hard time finding someone who will accept her. She ends up meeting two other people who are like minded as herself. She is dared by one of her new friends to change in order to get back at a girl who she wants to get revenge on from the 8th grade.Cady does such a good job at changing who she is that she begins to lose her sense of self and her personal identity. She realizes one day that she ditched her real friends for her new fake ones and it reminds her that she has developed a weak sense of self. At the end of the movie she is able to regain her true self and become friends with her original friends again. Yes the character named Cady did experience changes in the social role they occupied over the course of the film. When she first came to the school she wasn’t really accepted and nobody paid any attention or respect to her.Once she sold out and joined the fake group of girls called the plastics she was only then able to gain popularity and respect from her classmates. When she became part of the plastics she lost her first and only true friends as well. Like I said earlier she did leave the plastics and became friends with her first friends again. I would place Cady in level 2: conventional mortality. Views of other people matter to the individual at this level. People at this level also try to avoid blame and seek approval.I would also put Cady at stage 3 of this level. In this stage people have good intentions. They want to behave in a way that is considered â€Å"good behavior†. Cady definitely cares about how other people view her and it really matters to her. She changes a lot in this film just so people accept her. She joins a group of people that gets attention. People really don’t like the group of girls she joins but they continue to look up and respect them. She lies to her old friends to avoid blame several times throughout the film.She also tries to get approval from her original friends for her to join the plastics but they do not approve. She leaves the group because she doesn’t have good intentions of being in it. The only reason why she joined the group was to help her friend get the inside on her in or der to get revenge. I would say that the easiest indication of identity issues within the main character comes from her level of self –esteem. She feels bad at first that she can’t find friends. She comes home from school on the first day and doesn’t even speak to her parents because she got picked on so bad.She also joined the plastics and became so popular but she knew it wasn’t her and she still had low self-esteem. It wasn’t until she left the plastics became friends again with her original ones was she able to gain her self-esteem back. She learned to accept everyone for who they were. I would say that in the end of the movie it does show that Cady experiences a sense of life satisfaction. She is able to find out who she truly is and is able to help others do the same as well. She destroys the prom queen tiara that she receives at the beginning of the school’s prom dance.She breaks it into pieces and gives it to all of the students tell ing them that they are all special. I think that this part of the movie really shows best the sense of life satisfaction of Cady and also her classmates. I believe that this film is more of a chick flick but it does have an impression that can be perceived by anyone who watches it. It shows real life events that go on everyday throughout the high schools across the world. Students are at a time in life where they need to decide who they are and what they want to become.I believe that it does portray the adolescence stage of Erikson’s very well in a positive way. I think it shines light on what it is really like for both the group of classmates who gets picked on and also the people who are doing the picking. It shows that people who used to not get along can learn how they can accept each other and live much happier lives. I think that the overall message the film sends about adolescence is that it isn’t an easy road to travel down and that it may take several attempts at trying new things to help someone truly find out who they really are.

The experiences of family members who provide care for their relatives with Alzheimer’s disease

Taking care of an elderly relative can be quite challenging. When this relative is diagnosed with a terminal condition, with no known opportunity for recovery additional challenges are added. Alzheimer’s disease is a debilitating condition which paralyzes the patient’s ability to function normally and thus require personal care from either a nursing professional or an at-home care provider in the form of a family member.Since the survival rate with the disease could reach to as much as 15 to 20 years (Coen et al. , 1999), caring for an AD patient is a long-term commitment. The experiences encountered by these caregivers must be quite unique and would of course vary among families. It is useful therefore to discover some of the commonly challenges faced by caregivers in order to obtain a better understanding of the issue and to develop appropriate strategies to address the issues.2. 0 Literature Review Alzheimer's disease (AD) is the most common form of dementia among ol der people (Coen, O’Boyle, Swanwick & Coakley, 1999).Dementia is a slow-onset neurodegenerative disorder marked by a severe decline of cognitive abilities (Ward, 2007) with obvious effects on daily life, mostly memory, which seriously affects a person's ability to carry out daily activities. AD begins slowly. It first involves the parts of the brain that control thought, memory and language. People with AD may have trouble remembering things that happened recently or names of people they know.According to Carradice, Beail & Shankland (2003) this disease is more common among those persons older than eighty years. Given that there is a noted increase in life expectancy where more and more persons are living longer it is quite understandable that the incidents of dementia are also increasing (Zarit & Edwards, 1996). The prognosis for elderly patients with AD is quite dismal. While there are treatment options available that may improve some of the behavioural and cognitive ill ef fectives of the disease.No treatment current exists that will halt the progression of the disease of lead to full recovery (Mittelman, 2002). In order to ensure that the condition is controlled as far as possible and that AD patients are well cared for long-term care options have to be sought. While there are countless long-term care institutions, many with qualified nursing and other medical personnel to cater to the needs of the AD patient, most AD patients are given this long-term care within the domestic situation, primarily by family members (Coen et al., 1999). Research indicates that family members are the ones who are more often than not responsible for providing care for their relatives with Alzheimer’s disease (Mittelman, 2002; Tettelman & Watts, 2004 and Caregiving & Alzheimer’s Disease, 2004). In fact health professions usually feel it best that the elderly continue living at home for as long as possible (Teeri, Leino-Kilpi & Valimaki, 2006), and the elderl y themselves also desire to be home (Aggarwal, 2003).Additionally researchers have often criticized institutions on the basis that often many elderly are registered in these institutions against their wishes and are also often unhappy in these non-private situations (Teeri et al. , 2006). However for those relatives who opt to provide care for AD patients there are considerable day to day strains and difficulties that they face. The financial burden is one of the most apparent. Grahm (2001) highlights that the costs of taking care of an elderly relative are very overwhelming, particularly one who has suffered a stroke or who has AD.Statistics suggest that the usual cost of taking care of an elderly relative ranges between $148 and $158 billion dollars (Caregiving & Alzheimer’s, 2004). Most research has, however, discovered that the greatest challenges for at home caregivers to elderly AD patients is not so much the financial burden, but the psychosocial and emotional difficul ties faced by these caregivers. Thus considerable attention has been paid not only to the dismal prognosis of those suffering from the disease but also those who have to provide at-home care for Alzheimer’s patients.Various researchers have attempted to isolate the various challenges faced by caregivers of AD patients. Grahm (2001) contends that the pressures faced by caregivers are of both an emotional and physical nature. Gwyther (as cited in Caregiving & Alzheimer’s Disease, 2004) mentions chronic stress and decrease health as one of the ill effects of caring for the elderly. Tettleman and Watts (2004) also allude to stress in additional to mental strain as issues of concern faced by these caregivers.Anxiety (Caregiving & Alzheimer’s Disease, 2004), fatigue and depression (Mittelman, 2002) and psychological distress (Carradice et al. , 2003) are other issues commonly noted in the literature. The preoccupation of researchers examining this disease is, therefor e, not only on the debilitating effects that it has on the patient but also the demands that are placed on caregivers who are required to take care of these patients. Evidently caring for a loved one with Alzheimer’s disease at home is not without its challenges as significant strains are put on the caregivers.Each individual situation where a family member is responsible for taking care of a relative with Alzheimer’s disease comes with its own challenges and it is very difficult to generalize specifically about the experiences of these caregivers. This study will seek to identify and categorize some of the more common experiences shared by them. This research will be of considerable importance to medical practitioners who have to interact with patients and their families as well as to the individual family members/caregivers.The findings from this research will be useful to current caregivers in helping them realize that other persons face the same challenges as they do and therefore a network of caregivers facing similar problems could be formed where they formulate strategies to deal with problems together. Medical professional would also have this information and could share this with new caregivers that enter their offices in order to prepare them for the challenges ahead. 3. 0 Research design and justificationConsiderable research has been conducted on the problems associated with Alzheimer’s and challenges that have been associated with caring for a patient with Alzheimer’s disease. Previous research has highlighted the challenges faced by caregivers of ill relative but not much research has focused specifically on the condition of Alzheimer’s disease (Teeri et al. , 2006). Where research was specific to Alzheimer’s disease, the focus on caregivers was not specific to family members providing this kind of care, but generalized on the various categories of caregivers including compensated professionals (Ellor, 20 05; Teeri et al., 2006). Further, research has failed to classify the problems faced by these family caregivers and place them into meaningful categories (Mittelman, 2002; Caregiving & Alzheimer’s Disease, 2004). This will be a qualitative study explaining the common experiences of family members who are caring for elderly relatives at home. Where other researchers were not specific to Alzheimer’s disease this research will be exclusive to this category of caregivers. The experiences of a cross-section of such caregivers will be compared and analyzed for common themes.Unlike previous researchers this study will conduct a comprehensive categorization of the most common experiences based on the information garnered from the caregivers. The information gathering instrument will be primarily interviews. The use of interviews to gather information has long been lauded by researchers. Interviews may either be structured where the researcher directs the line of the conversati on with specific questions requiring direct responses. Unstructured interviews allow the researcher to approach the interviewee with a general objective and allowing the conversation to flow in whatever direction it will.Both of these interview tactics have their benefits. The first forces the respondent to focus specifically on the information that is required for the purposes of the research. The second type allows the research to gather a vast amount of information, even information that was unanticipated when the research was being prepared. For the purposes of this research the unstructured interview would be quite useful as the research does not wish to restrict the extent of the responses given by the interviewees.This research will therefore add to the wealth of knowledge about the nature of Alzheimer’s disease and the direct and indirect effects it has on patient and family. This research will also help to improve understanding of the role that caregivers fulfil and the challenges they face in dealing with ill and elderly relatives, specifically those who have Alzheimer’s disease. Respondents will not be restricted in the type of responses they produce thereby allowing the researcher to get a comprehensive and true picture of the real lived situation of caring for an AD patient.

Business Regulation Law

When conducting business whether it is local and global, big or small organizations have to abide by state and federal laws. Depending on the nature of the business different organization has to comply with certain laws and regulations. For example, retailers like Wal-Mart, Target and Kroger have to comply with the Department of Labor and a manufacturing company like LM Fiberglass and Toyota would have to comply with the Environmental Protection Agency and Occupational Safety and Health Administration (OSHA). When an organization do not comply with the state and federal regulation the company can face fines or become caught up in major litigation, costing the company major expenses. In this memo I will identify common tort and risk found in the organization of Alumina, and describe different measures to manage risk. Some common torts found at Alumina are negligence, defamation/slander/libel, Freedom of Information Act (FOIA), and strict liability is tort liabilities uncovered. Alumina Violation Alumina is an aluminum maker base in the United States and has operation in eight countries. The aluminum maker is on Lake Dira in the state of Erehwon. Alumina is under the jurisdiction of region six under the Environmental Protection Agency. A few years ago Alumina was found in violation with the Environmental Protection Agency for environmental discharge norms in an Environmental Protection Agency compliance evaluation. The PAH levels were above prescribe limits. Alumina was order to clean up the problem in which they complied too quickly. Because of this incident Alumina has maintain a good compliance record. Recently a resident name Kelly Bates claims that Alumina continuous contamination of Lake Dira with pollutants. Bates threatens to file a suit against the company for punitive damages and recovery damages. She believes that the incident that occurred several years ago is the cause of her daughter’s leukemia. Tort Liability A tort is a â€Å"civil wrong that is an interference with someone’s person or property such that an injury results† (Jennings, 2006, p. 367). Torts can be categorized as intentional torts, torts of negligence, and strict liability torts. Intentional torts are those that result in a harm not accidental. Torts of negligence are accidental harms that result from a failure to act appropriately in a given situation. Strict liability torts assign absolute liability and offer very few defenses. Defamation of Character A company or a person reputation is a valuable asset. The tort of defamation of character requires that a plaintiff prove that: the defendant made an untrue statement about the plaintiff or the statement was intentionally published by a third party (Cheeseman, 2010). Written False statements are referred to as libel and verbal statement are referred to as slander. Bates made a libel statement in the newspaper about Alumina and the violation that occurred years ago. This defamation can have a negative effect on the company. Alumina can lose business with a bad reputation and once the reputation has gone sour it is hard to reclaim the good name. Freedom of Information Act A local news reporter and Kelly Bates approached the EPA to obtain environmental audit reports that documented Alumina violation of the Clean Water Act. Bates requested the documents under the Freedom of Information Act; this act was enacted in Congress in 1966 to the American public great access to the Federal Government records (Federal Communication Commission, 2010) . The Company chooses to release partial audit information from the violation from years ago. Alumina has the right to withhold informational this qualifies under the Confidential Business Information, which is available under exemption four of the Freedom of information Act. Strict liability Negligence and Strict liability Negligence, the most common tort, is explained as conduct that falls below standards of behavior established by the law for the protection others against unreasonable risk harm (Cheeseman, 2010). In this case of negligence Bates must prove that Alumina had a duty to keep the PAH levels contained. In a case Alumina breaches that duty by not staying in compliance with the EPA regulation several years ago. Bates assumes that the consumption of the water cause the harm of her daughter to have leukemia. In response Alumina chose to conduct an independent site study for new violations. The reports come back good the PAH levels were well below the standard. After releasing a partial audit report Bates has threaten to file a lawsuit against Alumina of personal injury to recover compensation and punitive damages. Alumina negligent conduct of â€Å"serious violation of environmental laws five years ago is the cause of her daughter leukemia,† alleged by Bates (Business Regulations Simulation, 2010). The best resolution for this situation is mediation by a neutral third party, by choosing this options Alumina can provide Bates with a confidential settlement. The settlement includes that Alumina provides Bates with reimbursement of medical expenses for her daughter treatment a lump sum for future treatments and a college fund set aside if her daughters recovers from the leukemia (Business Regulations Simulation, 2010). Although tort liability is founded on intended harm strict liability is attached even though the defendant has been reasonable. In the Article titled â€Å" The American Influence on Canadian Tort Law† author Allen M. Linden states â€Å" One person may be require to compensate another for injury or damages even though the loss was neither intentionally or negligently inflicted. If Alumina had taken the case to court, the company would have been in a long litigation process costing the company thousands and even millions of dollar. The mediation process is half the cost of a court trial and there is no guarantee that the jury would agree with Alumina even though the company may have had proof that the allegation against the company was false. The jury tends to side with the victims. Preventative, Detective, and Corrective Measures In an organization it will be hard to prevent allegation against the company, but the company needs to prepare for such issues when they arise. A preventative plan should be put into place. The company should make it a priority that the employees of the company aware of the rules and regulations of the state and federal laws. The company should be aware of the competitors who have violated any government regulations and improve their process so that the company will not violate the same regulations as the competition. Health risk that may be exposes to the staff, customers, and other should be included in the document also. Conclusion Alumina has to abide by state and federal rules these laws are in place to improve environmental safety. The agency that regulates Alumina was the Environmental Protection Agency this agency enforces environmental laws. Alumina has to be aware and comply with the state and federal regulations at all-time or it can affect the business a great deal. Maintaining a positive image in the community is also important when a crisis occurs the support of the community can be a big help in determine issues. The decision mage by Alumina were wise, the company took the right approach to maintain its good name in the community and the competitive market and save cost on litigation.

Any topic you think is good for my paper Essay Example | Topics and Well Written Essays - 250 words

Any topic you think is good for my paper - Essay Example I posit that natural-supernatural distinction exists in all cultures. All religions including Christians, Muslims, and Buddhists among others believe in a supreme being, which they call God. It is simple to see that cultures attach more power in supernatural. They believe that the natural comes and is influenced by the supernatural. Therefore, they have a clear distinction between natural and supernatural. In addition, all cultures around the world have their own supernatural beliefs. It is hard to find a culture that does not have cultural beliefs, which are based on supernatural beings. However, it is important to note that different cultures have different ways in which they express their supernatural beliefs. In my opinion, natural-supernatural distinction exists in all cultures. The only difference is that different cultures have different ways in which they relate with natural and the supernatural. In addition, natural-supernatural distinction is relative. This is because what may appear as supernatural to one culture may not be supernatural to another culture. However, natural-supernatural distinction does indeed exist in all

Auditing Essay Example | Topics and Well Written Essays - 750 words - 1

Auditing - Essay Example 9). He has the right to use such information for completing his duties rather than using it for its own purpose. However, any information used by him should first be approved by the concerned parties. It is necessary to maintain and follow professional standards while carrying out these kinds of duties. (ii) In this case, there is a breach of duty, which can be seen when Wendy performs the duty of a company secretary. As an engagement partner of the firm, Wendy has the responsibility of decision-making on significant auditing and accounting functions. The task of an engagement partner is complex and performing the company’s secretarial duties for even a little while will cause distractions in her duties and she would not be able to fulfill these duties effectively. â€Å"Generally, employees should not perform duties outside their job description† (Business Management: Internal Controls for Small Business, 2008, pg.23). It is evident that Wendy is responsible for perfor ming the accounting duties only. So in order to solve this issue, the auditor must provide suggestions to the top level management for the appointment of a new employee who would carry out the duties of the company secretary. ... 17) refers to the risk that arises in the methods adopted by the auditor to decrease audit risk. Whereas, material misstatement risk refers to the risk that occur when financial records are materially misstated prior to audit. It involves â€Å"inherent and control risk† (Christopher, 2012, slide. 17). In the first case, the company faces cost cutting and margin falling issues. â€Å"Cost cutting and pricing pressures are key risks to the business agenda† (Turn Risk and Opportunities into results 2013 The CFO Perspective- at a Glance, n.d, para. 3). Stress to cutting the costs comes not only from internal forces that function to protect margins but also from outside sources. The company pursues cost cutting plans and they expect rising competence from their partners and suppliers. In this situation, the company faces inherent risk in doing the business as nobody is aware of the occurrence of this risk.   (ii)   In the second situation, Getaway Pty Ltd faces the audi t risk in not carrying out the conservative business strategies effectively. The company faces inherent risk while reducing audit risk to a certain level. â€Å"The auditor will spend quite a bit of time at the early planning stages obtaining information to assess these risks so that â€Å"the engagement is performed in an effective manner† (Burke, n.d, pg. 1). The managers can make a decision, regarding business risks that occur due to poor information management, by determining if the time that they themselves and their assistants spend in gathering data is already available or not. Another method of measuring these risks is by observing performance data regularly and checking if reports are late or missing. 3. (a)  Ã‚  Ã‚  Ã‚  For the successful

Which Housing Should I Get Assignment Example | Topics and Well Written Essays - 1250 words

Which Housing Should I Get - Assignment Example The report gives an overview of the labor market and local housing conditions in Salt Lake County, which is my area of residence near my family home. Also, the housing analysis report includes the calculations of how much money I will earn after graduation, as well as the affordable homes for rent. There is a consideration of the mortgage interest rates in case I will buy a house. In addition, the paper discusses the pros and cons of the interested properties and their location, as well as, the assumptions made before coming to the final housing choice. The current status of the job market is still poor, having in mind that the American economy is recovering from the global financial crisis of 2008. The rate of youth unemployment remains high although it is unpredictable in the future. However, the labor and housing markets have recently started recovering and thus there is hope for employment of the youths (Utah Economic Council, 2014). Based on the current status of the jobs market, one can only get a short term employment contract earning you a living wage. It is sensible for a fresh graduate getting such a salary to rent a house after graduation, although some may borrow loans in the form of mortgages to buy houses, with the aid of their parents. The level of income usually affects the type of a house one lives and the standards of living, as well. The housing conditions are reportedly to have improved due to the on-going recovery of the economy from the Great Recession. However, there is a likelihood of the increase in housing prices in the coming few years and, for this reason, many people are opting for buying their homes (Utah Economic Council, 2014). Currently, in Utah, the mortgage default rates are high, and many people are going bankrupt. It is a hard decision to make for whoever is willing to get housing facilities from this county. From the facts of the housing markets, it is evident that housing is costly and also a unique consumer product

Methods Section Report Rubric Lab Example | Topics and Well Written Essays - 250 words

Methods Section Rubric - Lab Report Example The water was added until the towels became saturated and could no longer hold additional water. The weight of the saturated paper towels was also weighed and recorded. The weight of water held by the paper towels was determined by getting the difference between the weight of the wet and dry paper towels (Baxter, Shavelson, Goldman, and Pine4). This difference in weight was recorded for each type of paper towel. The procedure was repeated eight times for each type of paper towel to obtain nine replicates. The results were recorded in a table. A fully saturated paper towel of each type was used as positive control for each replicate to determine a standard level of saturation before taking weight measurements. The hypothesis was tested by getting the average and total amount of water held by each type of paper towel. The final results (average and totals) were then compared for the two types of paper towels. The type of paper towel that held the highest amount of water was regarded the most absorbent towel. Baxter, Gail P., Richard J. Shavelson, Susan R. Goldman, and Jerry Pine. "Evaluation of Procedure-Based Scoring for Hands-On Science Assessment." Journal of Educational Measurement 29.1 (1992): 1-17.

International Business Essay Example | Topics and Well Written Essays - 1500 words - 7

International Business - Essay Example ote that the financial markets do not often work best when they are left alone and as such there shall be some intervention by the government in the form of regulations. This argument becomes more pertinent in the wake of current financial crisis which many believe is a direct result of a de-regulated and highly independent financial system. The globalization of finance therefore is something which is now considered as something which may not be entirely good for the national and international economies. There can be many reasons that have culminated into the present crisis and as such governments tackled this issue more swiftly. However, question still remains as to why such episodes of extreme crisis happened despite the fact that financial system was considered as safe and sound before the emergence of the crisis. Most apparent reason for the financial crisis was labeled as the sub-prime mortgage crisis which resulted into defaults by the sub-prime borrowers on their mortgage obligations with the financial institutions. The process of securitization further added the fuel to this whole drama because most of the financial institutions, through their special purpose vehicles, securitized their mortgage portfolios and tied the cash flows received from their subprime mortgage portfolio with that of the securitized securities. This mismatching of the cash flows therefore resulted into the credit crunch and extension of credit to private sector therefore was reduced causing the credit crunch and started the chain reaction for the current financial crisis. What is also significant to understand that the craze of securitization increased a lot as many countries started to use this process in potentially more speculative dimensions? The spreading of the securitization however, made this process more complicated and as such very few had the capability to understand as to how the process of securitization is interconnected with each other across the markets and what can

Coming to the states Essay Example | Topics and Well Written Essays - 1500 words

Coming to the states - Essay Example These facts relate to the level of freedom, quality of life, and the cultural diversity here in the US. This is why the United States is a popular destination for students who are seeking a high quality education in a multi-cultural environment. Over time I have realized that the country is so racially diversified that I do not feel as if I have come to an alien place and it automatically helps me integrate into the society over here. Hence, the United States is a perfect location not only to study but also to live in. I have never felt more freedom in any other place than in the United States, which is why I like doing my studies here in the US. Freedom is a major plus point of studying in the United States. Every individual has the freedom to do whatever they want without being restricted. I am guaranteed my fundamental rights in every way including freedom of speech, actions, and thought. This can be clearly witnessed in the fact that no one points a finger at me or my religion even if I practice it openly without indulging others. Moreover, the kind of dressing that I wear does not concern anyone whereas in my country a person is judged upon by the clothes he wears. Similarly at many instances I have freely expressed my notions regarding the American culture without any fear of being suppressed by the nationals. Because I am not always studying, I also get a lot of free time. In my free time, I can travel to other places without any restriction. I can travel wherever I want, even at night, without being afraid of my security at night. This confirms Further there is no restriction on the time; I can eat and sleep any time I want. At the same time, my usual life and studies are also not affected. Furthermore, I am not restricted or inhibited in any way. I am free to do as I like without affecting the rights of others. As a student as well, I have a lot of flexibility in terms of my schedule. After my classes I am free for a considerable amount of time

Our task is to research Google and discover at least 5 technologies Essay

Our task is to research Google and discover at least 5 technologies they have developed (or are currently developing), other tha - Essay Example This paper analyses five latest technologies or business developed or developing by Google other than search engine and advertising. Google's Self-Driving Cars â€Å"Google's self-driving cars have absolutely nothing to do with Google's core business, and Google has never even tried to explain how they're going to make money. They push technology forward. They could make people's lives better in real, tangible ways† (Rosoff, 2012). Even though the concept of self-driven cars is proposed by many people in the past, nobody has shown the courage to develop technologies needed for such cars. It should be noted that no prominent automobile companies came forward with a self-driven car yet even though they are spending billions of dollars for the development of environmental friendly vehicles. Google on the other hand thought differently and introduced world’s first self-driven car recently. There are plenty of physically handicapped people in this world who are unable to dri ve their vehicles. Self-driven vehicles would definitely help such people immensely. It is difficult for such people to rely the services of drivers all the time. For example, if the driver is not staying with them, it is difficult for them to go to hospital or any other places in nights or in emergency situations. Google’s self-driven cars may provide a perfect answer to the problems of physically handicapped people. ... The second advantage of the self-driven cars is the reduced incidents of accidents. Since self-driven cars are operated or driven by the machines, man made errors may not cause any accidents while traveling in such vehicles. It should be noted that a substantial portion of the vehicle accidents are taking place because of careless driving. Self-driven vehicles do not need the supervision of the human and hence the possibility of mistakes is very less. There are certain disadvantages also while using self-driven vehicles. Since self-driven vehicles are fully operated by the machines, the chances of mechanic problems and fatal errors in decision making cannot be ruled out. For example, if the front and back sensors of the self-driven vehicles are not functioning properly, the possibility of accidents may increase. It is not necessary that the computers used in the self-driven vehicles may have the intelligence to take error free decisions all the time. Human intelligence is superior to artificial intelligence. In other words, the creator will always superior to his creations. Under such circumstances, there is no guarantee for accident free driving while using machine controlled vehicles. There is nothing ethically wrong in using self-driven vehicles. However, it should not be forgotten that machines are gradually increasing its influence upon human life. Increased dependence machine for the sustainment of human life may not bring the good in the long run. At the time of driving human is developing some skills. Decision making skills and problems solving skills are also developed by drivers while driving. Self-driven vehicles may deprive such skill development opportunities to the

T-test results Essay Example for Free

T-test results Essay Factors in which Body Shop Exceeded Patrons’ Expectations. The following t-test of means of paired groups were significant at the . 01 level: Quality of the products, the customer service of the store personnel; the variety of product offerings in the store; the convenience of going to the store location; attractiveness of the packaging; the degree to which the product espouses â€Å"natural† rather than artificial; the values espoused by the company who sells the product. In all these items, Body Shop has exceeded the degree of importance attached by the respondent on the factor. Body Shop has to maintain its exemplary customer service in its stores, especially since the customer experience in the store forms part of the branding of Body Shop products. An often forgotten facet is the convenience of the store location, which also figured as a factor which exceeded the expectations of patrons. This may again be leveraged on for brand building. Consistent with the assertions of Kotler (2003), brand building involves a gamut of interdependent factors, which says everything about what Body Shop represents. This evidently includes the customer service received by the client when inside a Body Shop branch. He further asserts that customer service is perhaps the most important device for brand building. As this is a factor which has exceeded expectations of Body Shop patrons, it simply needs to maintain this asset to remain competitive. Exemplary customer service can breed loyalty among its clientele (Kotler 2003). Yet another factor which exceeded the expectations of patrons was the variety of cosmetic offerings by Body Shop. This is especially critical in the UK setting since women in Britain are the highest users of make-up in the whole Europe, about 93% of the population (Ending the Cosmetics 2008). In fact, the sales of cosmetics, toiletries and perfumes rose to 4. 1% from 3. 5%, giving the market a value of â‚ ¬64. 6bn (Montague-Jones 2008). Big names in the cosmetics industry dominate the market with L’Oreal leading the way. Variety is also a concern of the company. Since L’Oreal took over The Body Shop, the company is expected to stand out as it expands its product range to natural products (Euromonitor International 2008). This is again a facet which they can further leverage on for continued competitive advantage. Packaging is also a strength of Body Shop. It has successfully built a â€Å"green† brand and this is strongly reflective of its ‘natural’ packaging. The natural packaging of Body Shop logically tells patrons that the product has been made from natural or oganix ingredients. There is some anxiety over the accuracy of ‘natural’ and ‘organic’ labelling, although the results of the current research show that Body Shop is not in question. For instance, Paul Lieber, cosmetic chemist, expressed that physically possible for more 30-40% of the ingredients to be organic, unless its organic oil, for the simple reason that conventionally 60-70% of a product is water which cannot be certified organically grown. (Farlow 2006). Because there are no such ‘accusations’ of Body Shop products, there packaging and label information are perceived to be authentic and accurate. Moreover, Body Shop is also wary about indicating whether product may cause allerfic reactions. While other competitor brands struggle to promote an image of natural and being environmentally friendly, Body Shop has been at the forefront of the race. They always ensure that there is information on the front of the label about the health and safety of the ingredients inside the package (Farlow 2006). The foremost feature of Body Shop as a busines entity is the appeal of its noble thrusts or cause. This is attested to by the results of the survey, which suggest that it has exceeded expectations of clients in terms of the quality of their products and its natural appeal. These indicate that it has effectively used cause branding, an approach in branding where a company supports a cause to be able to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). It has gone into the league of such programmes as Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better Program, Reebok’s Human Rights Awards and Rockport’s Fitness Walking Program. While promotional activities are there only for the short term, cause marketing forms part of the brand, as a long-term initiative. They have been successful at making the Body Shop brand tantamount to caring for the environment and for promoting authentically natural products (Evergreen Partners 2005). Moreover, Body Shop has effectively promoted corporate social responsibility through its various community activities and environmental programmes. These various causes have helped spell its solid brand (Evergreen Partners 2005). The values of Body Shop have been instrumental in creating its successful brand, and the results of the current research have supported this. Not only has it been successful at creating a corporate brand, it has also been effective at creating a successful employer brand. VersantWorks (2008) asserts tht with the uptend in new resources such as technology, the core asset of any enterprise remains to be its manpower. Thus, as Body Shop competes with increasingly effective competitors, its must attract competent key people through its appeal as an employer. It must thus maintain its credible standing among its stakeholders current employees, potential hires, and previous staff about the company as place of work (Harris 2002), as Body Shop being a â€Å"great place to work†. This shall continually instill in them pride in being part of the company, engagement, and belongingness (VersantWorks 2008). This trend of advocating exemplary corporate values for creating an employer brand is expected to continue for Body Shop, with its acquisition by L’Oreal. The latter has in fact been nominated as among the Fast Moving Consumer Goods – FMCG Employer of Choice (Employer Profile 2008). It has also been espousing employee development explicitly through its website; they likewise offer a secure workplace, performance is given credit, a diverse culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because L’Oreal knows who it wanted to hire and focus the HR endeavor to accomplish the task (Klein 2008), something that they are likely to infuse further in Body Shop. Factors which Matched Patrons’ Expectations. There are no significant differences on the following items: brand; the degree to which the product is environment friendly; and positive feedback garnered from significant others. These suggest that Body Shop has met expectations of the respondents based on the degree of importance they have attached to each factor. Body Shop has matched its patrons expectations in terms of being a well known, globally acknowledged brand. Overall, they have not only raised awareness about their products, but have also been able to address the personal needs of their clientele (Lake 2003). They have been able to espouse a character to which the clients have related and associated themselves to (Klein 2008). In total, the opinions and interface of their customers with the Body Shop brand have been positive, and have allowed them to remain competitive (Lake 2003). Still among the reasons for their success if their effectiveness in building a corporate band. Body Shop has created brand loyalty where customers look for products under that company or under the Body Shop brand name (Crystal 2003). To this point, Body Shop continues to leverage on being an environmentally friendly enterprise, which is also one of the factors which matched the expectations of its patrons. Inf act, in collaboration with Adi Maimalaga Tafuna’i , executive director of Samoa’s NGO Women in Business Inc. , the Body Shop was instrumental with the launching of Samoa’s coconut oil to the world last year. September 2008, through the Secretariat of the Pacific Community, will be the launching of the organic standards for the agricultural produce in the Pacific regions, a cooperative work the NGO and New Zealand and Pacific expertise. Tafuna’i expresses complying with organic standards is always a major issue especially for agricultural exports and this undertaking will add value to the small quantities of agricultural produce for export (Radio New Zealand International 2008). Moreover, Body Shop promotes other advocacies apart from environmentalist. For example, it has commemorated International Friendship Day last August 3 by launching their For Me, For You shea butter lip care two-packs—a special edition launched late last month on July 28th —preservative-free balm retails for $15. All profits from each sale are donated to entities like Alice Housing through the Canadian Womens Foundation in support of its endeavor to help women and children who are victims of domestic violence (Webb-Campbell 2008). The women respondents in the present study have also expressed receiving positive feedback about the Body Shop brand from significant others. These results suggest that women are strongly influenced by reference groups, family, and role and status within the society. Moreover, a reference group could be a single person or a group of people that an individual consults when developing personal standards (Consumer Behavior 2008). These further indicate that their significant others’ expectations about Body Shop products have been met as well, and they were strongly influenced to adopt the same set of standards (Consumer Behavior – Social 2008). For instance officemates or friends show or introduce the latest trend, convincing their significant others that this good; consequently, purchase is impacted on by this feedback. In addition, Heath and Bryant (2000) suggested that when consumers buy things like cosmetics, they ask friends and family first prior to buying. The information and views expressed by these close relations have as much influence on whether the purchase will be made as the consumers’ own needs, inclinations and knowledge. Such is more applicable when a consumer is uncertan about what to buy; in such cases, they are likely to heed what they perceive as socially acceptable, especially by those who are significant to them (Heath Bryant 2000). Factors which Did not Match Patrons’ Expectations. In contrast, the following factors are those in which Body Shop did not quite meet client expectations based on the degree of importance they have assigned to each: competitive price of the product; trendiness or fashion sense represented by the product; and the sales promotions used for the product. Price, trendiness and sales promotions have to be beefed up further by Body Shop to be able to entice more clients and to maintain the loyalty of its patrons. While clients are willing to pay a premium for environmentally friendly products, clients are growing increasingly price-conscious. Moreover, while its popularity cannot be denied, it has still managed to elect a marketing entity to manage its affiliate marketing programmes in the UK. This suggests that it is still conscious about the need to further promote the products even if it has already gained a niche in the market. It has thus elected TradeDoubler, the pan-European digital marketing company, to exclusively oversee its trade marketing programme in the UK (e-Consultancy 2008).

Giving examples describe Essay Example for Free

Giving examples describe Essay Giving examples describe the way in which Aristophanes tried to make his audience laugh; what, also, can you infer from The Wasps about the types of people who make up that audience? Aristophanes used lots of different techniques to make his audience laugh and to get them to enjoy the performances. These techniques ranged from low slapstick humour and crude jokes such as Philocleon going to the toilet in the home made court room in front of the jury to more educated jokes being mainly aimed towards Kleon, the archon of the time and also the jokes were made for the more educated Athenian. For the more simple minded Athenian, slapstick humour and role reversal was used to please the audience, this was done by having the character Philocleon being a bit dim minded and crazy. We see this in the first act and first scene where Philocleon escapes through the chimney and talks to Bdelycleon saying that he is a puff of smoke trying to get out of the chimney. In a modern day audience, this wouldnt have been found that amusing, but during the rein of Aristophanes plays, this was funny and got laughs from a wide range of the audience, not just the simple minded Athenians. Also when Bdelycleon stuffs his dad back down the chimney, he cracks a joke about being the son of smoke; that small play on words is still used today and would have gotten laughs from the audience. Also in the first scene, we have a small use of role reversal with Sosias impersonating Alcibiades and joking around about his lisp when talking to Xanthias. Yet again this is humour is aimed for the whole audience but mainly again the lower educated, more listening based audience members over the people watching the play. We can infer from this that the audience had uneducated/less educated Athenians but we can also tell that the audience was varied due to it being a religious festival, everyone had to attend and watch these plays. Along with this, Aristophanes wanted to attack Kleon even more and he did this by using political satire and this was aimed at the higher class Athenians who would understand the clearly stated political jokes, mostly seen just by the names of the father and son in the play, Philocleon being pro -Kleon and Bdelycleon being anti-Kleon. Aristophanes attacked Kleon in different ways in the WASPs, one way being that he mocked how Kleon got into power. Kleon owned a tanning business and became an Archon by using his wealth from the tanning business and not being given power like the Eupatrid normally became Archons. Also we see political satire in the court room scene that Bdelycleon has created for his father where they put Labes on trial for eating sicilian cheese in the house and this is not only political satire because we see the court system being mocked, but this is a clear indication of slapstick humour due to the dog, Labes, being able to talk. For the more visual people in the audience they could laugh and find humour in the fact the dog is talking because dogs do not talk and the people in the audience who mainly enjoyed what they were listening to could laugh at how the first dog only says bow-wow unlike Labes. Also we see low used humour when the cheese grater and bowl are brought in as witnesses and Aristophanes did this because he knew that this humour entertained the mass audience watching the WASPs and his play would also win the competition happening at the festival of Dyonisis, God of wine, food and laughter. Finally we see a lot of farce jokes used in the WASPs from crude jokes about sex with slave girls to toilet humour. For example we see Bdelycleon convincing his father to stay at home and set up his own court room and we see him joke about having to sentence the slave girls for a small crime and that he can give her a stiff sentence implying having sex with her. This would have mainly been for the men in the audience who would have enjoyed the joke and maybe agreed with what was being said. Also toilet humour is seen from Philocleon talking Lycus, a hero whose shrine stood beside the courthouse that Philocleon attends, and he talks about how he will no more to piss or fart behind your shrine which would have gotten some small laughs from the more lower class watchers. So we can see from all these different types of humour involved in the WASPs that a wide spread audience was Aristophanes aim and that he did entertain the mass audience from the lower class Athenian who enjoyed crude jokes to play on words to the more upper class/educated Athenian who enjoyed the political satire about Kleon but who also enjoyed the simple jokes too.

Great man and theory of leadership

Great man and theory of leadership   The main idea behind Great Man theory is that leaders cannot be made, for they are born leaders (Great Man Theory, Assumptions, n.d.). The supporters of the great man theory concentrated mainly on well known historical political and military leaders (Leadership Theories, The Great Man Theory,  ¶1). They also claimed that unexpected events, like for instance war, can also cause sudden rise of the leader, among which one could list Napoleon Bonaparte, George Washington, or even Adolf Hitler, who managed to gain support of the majority of the population. But even centuries earlier, humankind witnessed historical events used to support the concept of the great leader theory, like for instance Moses (Great Man Theory, Description, n.d), who was seen as the only one capable of freeing Israelites.   The leaders, who fall into the group of the great man, were perceived not only as heroic but also mythic, possessing specific traits (Leadership Theories, The Great Man Theory,  ¶2). On the other hand, because people posses different traits, it was impossible for the great man theory supporters to establish an universal model of the great man, characterized by common values and the same number of traits. Nevertheless, those who support Trait Theory believe that a set of universal traits of leaders can be established (Leadership Theories, Trait Theory,  ¶4), and people who make good leaders have the right ‘or sufficient combination of traits (Trait Leadership Theory, 12Manage, Assumptions of Trait Theory,  ¶3). Basically, if one can identify people to have the certain traits, the traits falling into the Trait Theory boundary, then leaders can be easily identified (Shead,  ¶1).   Clawthon (1996,  ¶5) writes that â€Å"fate or providence was a major determinant of the course of history, the contention that leaders are born, not made was widely accepted, not only by scholars, but by those attempting to influence the behavior of others†. According to him, the Great Man theory has been abounded due to the increased interest in the behavioral sciences, and to the claim that if not everyone, then many, can be trained to become leaders through enhancing their abilities, for â€Å"nurture is far more important than nature in determining who becomes a successful leader† (1996,  ¶6). One could say that one of the reason behind abounding The Great Man and Trait Theory was also the fact that instead to concentrate on effective leadership it looked into what possible could make a great leader. It fully focused on leader, omitting the importance of the followers (Leadership Theories, Weaknesses,  ¶1 ), who might look for a certain traits in their le aders and abound them if failed to find. Among those desired traits are honesty, inspiration, forward-looking, competency, and intelligence (Shead,  ¶6).

Gunsmoke and the Old-West Hero :: Television Media TV Essays

Gunsmoke and the Old-West Hero The program Gunsmoke, provides a vivid representation and description of the stereotypical old-west hero. It is a wholesome program that captures the listeners attention and addresses issues that were often dealt with in the 50's and hits many listeners close to home. Intelligence, concern for others and reliability are just a few of the many characteristics portrayed through Matt Dillon in this program that many other old-west heroes had in common with him. Each episode deals with a different problem and in each one of those episodes it seems as though Dillon is very well educated in whatever the problem may be. Whether he has to perform acts that a doctor would have to deal with, whether he acts as a counselor to someone, or even appearing as a detective. He appears as an overly well-rounded individual. In each episode it seems though he is always one step ahead of the enemy or perpetrator. There are many cases in which his insightfulness and intelligence permeate in to the minds of the listeners. Dillon, (as many other old-west heroes), has a deep care and concern for all people. It is his job to take care of them and to keep them safe. He is always doing what is right. In each episode he has a deep concern for what the impact the decisions of some may have on others. He also has a concern for what the outcome of their decisions will have on themselves. He does all he can to help them realize that making the right decision and being honest will provide the best route of happiness and survival. In each episode Dillon also provides a vision of reliability to the listener. It doesn't seem to matter who he encounters, that person will still feel secure in confiding in him and leaving him with responsibilities that they wouldn't otherwise trust others with. Each person admires him and looks up to him. They realize that he is responsible and reliable and that when he says he's going to accomplish something. It doesn't matter what the task, he is good to his word, and it is apparent to all those he meets. Because of Matt Dillon's intelligence, concern for others, and reliability, he has portrayed a character beyond what any man would dream he could be. He is the epitome of a true old-west

Marine Corps: Re-socialization of Young Men into a Warrior Society Essa

In a film we saw recently, one of the speakers, Dr. John Houghton was speaking on socialization. One remark he made, to the effect that what we, as individuals, become is based on what chances we are given and what we learn (Research Methods, 1996), was considered so important that it was repeated again at the end of the film. His statement fits perfectly with the topic of this study: the re-socialization of young men into the warrior society of the United States Marine Corps. Unlike the recruiting efforts of the other services, which seem to focus on what you have to gain by serving with them, the Marine Corps’ recruiting philosophy has always been one of challenging; giving young men the chance to prove that they have what it takes to be U.S. Marines. â€Å"We Never Promised You a Rose Garden,† â€Å"Take up the Challenge,† and â€Å"The Marine are Looking for a Few Good Men† are all recruiting slogans aimed at inviting prospective Marines to pro ve they have what it takes to be a Marine. This philosophy seems to work because the Marine Corps is the one branch of service that consistently meets its recruiting goals year after year. The question here is whether or not the re-socialization process is necessary and does it serve a useful purpose. If it does, what is that purpose? To the best of my knowledge there has never been a sociological study of the effects of Marine recruit training, and only one or two non-fiction books have been written about the training of male Marine recruits, most by someone who never served in the Corps. This paper will make reference to those works, but for the most part will rely on the experiences of the author, a Marine for more than 30 years; five of those as a drill instructor whose primary... ...all themselves United States Marines, forever a member of the warrior society. Still a part of American society, yet forever changed: re-socialized for a higher purpose. Sources Alvarez, E. (1984). Where It All Began: A History of the United States Marine Corps Recruit Depot Parris Island, South Carolina. Blountstown, FL: Gayle. Banning, L. (Producer), Milos, F. (Director) (1996). Research Methods for the Social Sciences. [Film]. (Available from Horizon Film and Video, Austin, TX) Duncan, H. G., & Moore, W. T. (1980). Green Side Out: Marine Corps Sea Stories. Blountstown, FL: Gayle. Moore, H. (1983). Rows of Corns: A True Account of a Parris Island Recruit. Orangeburg, SC: Sandlapper. Regimental Order P1510.37G (1980). Close Order Drill Manual. San Diego: Recruit Training Depot. Ricks, T. E. (1997) Making the Corps. New York: Scribner.

Terry Kays To Dance with the White Dog :: Dance White Dog Terry Kay Essays

Terry Kay's To Dance with the White Dog In the story To Dance with the White Dog, Sam’s daughters were constantly bothering him. Sam’s daughters thought that he could not do a single thing without them because their dad was getting older. Sam lost his wife of fifty-seven years, Cora, to a heart attack. Sam needed a companion, someone who could look at him and not think that he was losing his mind like his family did. One day Sam discovered a white dog running around his property. Sam did not want to support another stray dog like he did in the past. The white dog was something very special to him though. The white dog reminded Sam of a cute white fluffy dog that him and his wife had around the time they were first married. Sam’s daughters thought that the white dog was a figment of his imagination. White dog is real because of the physical evidence present from the time Sam discovered white dog to the time when white dog left him. Sam found white dog on the steps of his back porch licking up grease spots on the cement. Sam yelled at the white dog, â€Å"Get! Get!†(26). Sam then later saw strings of blood from where white dog was licking the cement. One night as well Sam fell on the floor in pain because of his hip. One of Sam’s daughters knew something was wrong because her father was never up that late at night. So, she sent her husband to check and see if everything was okay. When she looked out the window she saw the white dog running from the house with her own eyes. That was the first time that anyone was able to see the dog because white dog never went out of her way for anyone to see her until Sam was in desperate need of help. White dog would also run along the side of Sam’s truck to the graveyard to visit Cora’s final resting site. White dog was real because of her physically running after Sam’s truck. White dog was a special companion to Sam Peek. Sam was a lonely man and white dog kept him company. White dog was considered a figment of Sam’s imagination because no one could see her. There was physical evidence present that white dog was real.

Jean-Paul Sartre Essay

Existentialism is a philosophy about life that says being is more important than the indispensable everyday occurrences. It acknowledges an individuals freedom to choose and says with this knowing there comes an immense sense of responsibility. Despair, hopelessness and anxiety are characteristic of a person struggling with existential thoughts. Nihilism sums up this condition by stating that all values are baseless, nothing is foreseeable and that life itself is meaningless. The characters in A Clean Well Lighted Place and A Day’s Wait show signs of being both aware and unaware of these elements of existentialism. In the first story, A Clean Well Lighted Place, the old drunk man represents someone who realizes he has no actual plan or fate. His despair is over the realization that theoretically the afterlife does not exist. The drunken man and older waiter share this despair not only because they both realize a man’s need for a clean, well-lighted place but also because they both struggle to fill a void. The older waiter’s acknowledgement of nothingness in life is evident when he recites the prayer but fills in the perceived nouns God and heaven with nada or nothing. He feels a void with this realization that keeps him awake at night. His assumption that others share his insomnia is somewhat correct but what they, the drunken man and the waiter, actually share is a void. The young waiter has a wife to go home to and a bed, the old drunken man has a bed to go to and a niece that looks after him. However, the young waiter has a connection with his wife, a perceived similar view of life while the old drunk bares his anxious perception of the world alone because he is well aware that no one can share his world with him. His peculiarity reinforces his aloneness because the more he tries to understand himself and his own choices the farther out of reach he is from another person. The old drunken man serves as a catalyst for the older waiter, who himself is also alone in his thoughts. The young waiter cannot understand why the old man feels despair if he has wealth. He is not aware of the statement that existence precedes essence. To him having money and all the other propaganda of a well-lived life are what is important not mere existence itself. The two older characters seem aware of this notion, yet they seem to struggle because they are uneasy with the void felt after having life’s propaganda and no meaning. The young waiter’s daily disturbances block him from reaching this realization because he does not have the secured survival that would leave him to question existence. People who have their food, shelter and clothing taken care of like say the elite are able to delve into more thought concerning the afterlife and life’s meaning. Edna, our character in The Awakening, never worked nor worried about survival and so faced existential anxiety. Children, usually the more sensitive and observant types, may find the time amidst their carefree playing to wonder why they are here and what may come afterwards. The boy, in A Day’s Wait, becomes ill and he takes the illness as a threat to his immortality. He seems upset yet oddly mature about this perceived fate. His mature handle on the possibility that he might die is, in my opinion, a sign that he has thought about the afterlife. His maturity is obvious when he tells his father he does not mind if he leaves the room and when he would not allow anyone to come near him for fear that the illness will spread. The boy has little fight in him and he seems aware that dying is out of his control. His morbid attitude affects his father who shares his son’s anguish over the acknowledgement that afterwards there is nothingness. The father laughs at his son’s misconception about the temperature but in his walk, I sense he knows what his son is dealing with. When he is pleased to find the covey near the house after killing two birds, I think Hemmingway is hinting towards the father’s sensitive mood. The boy may not exactly coin his thoughts as â€Å"existential†, though he more or less may have an instinctual knowing of the meaninglessness in existential thought.

The Rebranding of Lenovo After Its Acquisition of Thinkpad

The Rebranding of Lenovo after Its Acquisition of ThinkPad Chinese company Lenovo, founded in Beijing in 1984 and incorporated in Hong Kong in 1988, has gone through rebranding after its 2005 acquisition of the ThinkPad PC business from U. S. firm IBM. [1] Since then, Lenovo has risen to become the top PC maker alongside Hewlett-Packard, and analysts point to its ThinkPad products as a major factor behind its success. Lenovo's acquisition of IBM's personal computer division accelerated access to foreign markets while improving both its branding and technology.Before 2005, Lenovo lacked international recognition, attention to user and user experience outside China. The acquisition of the ThinkPad not only helped Lenovo promote brand image, but also helped it build the awareness in overseas markets. In order to extend the market and compete against its competitors Lenovo has pursued innovative new PC designs such as its popular IdeaPad Yoga products, ThinkPad Helix, and ThinkPad Twist. Lenovo has achieved significant success with this high-value strategy and it now controls more than 40% of the market for Windows computers priced above $900 in the United States. 2] Keeping the original name ThinkPad, Lenovo puts its brand identity in front of it. The brand value of ThinkPad has been successfully kept after being acquired by Lenovo. Shipments of Think-branded computers have doubled since Lenovo's takeover of the brand, with operating margins thought to be above 5%. [2] Lenovo has aggressively expanded the ThinkPad brand away from traditional laptop computers in favor of tablets and hybrid devices such as ThinkPad Helix and the ThinkPad Twist. Lenovo ThinkPadThinkPad line has filled up the blank of high-end products, completing the whole product lines of Lenovo. Now, Lenovo offers a multiplicity of product lines, and successfully seizing both high-end and low-end market. ThinkPad products are aimed at producing enterprise machines and high-end consumer products and positioned to compete with Apple in the high-end market. While, other product lines, such as IdeaPad and Essential, are focusing on mid- and low-range products, competing with HP, Deal as well as other mid-and –low range price PC producers.To improve its brand awareness in the international retail market, Lenovo has invested heavily in media and promotion. Lenovo hoped to establish a worldwide brand image of cool and innovative, rather than a synonym for cheap. Lenovo has purchased the advertising space during Super Bowl and a popular TV show â€Å"Glee†. One ad shows a Lenovo notebook open its parachute after being thrown out of an airplane, which displays the Quick Launch feature of the Lenovo notebook. In the lobby of the Lenovo U. S. building, the tagline â€Å"For those who do† can be easily found everywhere.Lenovo was also cleverly advertised in a Hollywood movie Transformers: Dark of the Moon. In the movie, a computer transforms into a robot friend of th e hero, Shia Labeouf — and the name of the computer company is there for all to see: Lenovo. â€Å"Chinese enterprises are looking for better opportunities to promote brands globally, and Hollywood is a good platform,† said Liu Siru, head of the advertising company Filmworks China Entertainment Marketing, which is operating in the US movie hub[3]. References: [1]: Company history of Lenovo on their official website, http://www. enovo. com/lenovo/us/en/history. html [2]: [From guard shack to global giant; Chinese industry â€Å"From guard shack to global giant; Chinese industry†]. The Economist. January 12, 2013. Retrieved February 5, 2013. [3]: Chen Jia: Remake, Remodel and Rebrand: Chinese firms need to raise their game to gain international recognition, October 2, 2011. [4]: Craig Stephen (August 20, 2012), China’s Lenovo may be one-off success,MarketWatch, August 20, 2012. [5]: â€Å"Face value: Legend in the making†. The Economist, February 6, 2013.

Pro and Cons for Electric Car Essay

The most obvious advantage of electric car batteries is that they don’t produce the pollution associated with internal combustion engines. According to the Electric Vehicle Association of Canada, or EVAC, even EVs recharged from coal-powered electric generators cut carbon emission roughly in half. EVs recharged from cleaner forms of electrical power generation, such as hydropower and nuclear plants, can reduce carbon emissions to less than one percent of those currently produced by internal combustion engines. So, even in the worst case scenario, cars operated by EV batteries are cleaner than gas-powered cars. Another important advantage of battery-powered motors over gas-powered engines is the lower cost of the fuel — that is, electricity for EVs and gas for the internal combustion engines. The United States Department of Energy has calculated that a typical EV can run for 43 miles on a dollar’s worth of electricity. Only a substantial drop in the cost of gasoline could give gas-powered cars anywhere near such a low cost per mile. Yet another advantage of these rechargeable batteries is that they recycle well. Almost 100 percent of these batteries can be recycled, which keeps old batteries from becoming a disposal problem. Electric motors have very few moving parts and don’t need fluids such as engine oil, anti-freeze or transmission fluid, so they require relatively little maintenance and are far less likely to leak. Excellent reliability means down time is less likely, too. EVs also run far more quietly than their combustion-powered counterparts which enhances worker health and comfort – a smart move in an era of rising medical costs. The major disadvantage of battery-powered cars is the time required to recharge the batteries. With lithium-ion battery technology, a fully charged EV can travel a distance comparable to an internal combustion engine vehicle with a full tank of gas, but it still needs to be placed on a recharger at the end of that time. At present, this means a drained EV will be out of service for several hours before it’s fully recharged. In the future, faster recharging technology may become available, but in the near term, electric cars won’t be the vehicles of choice for long trips. Another disadvantage of electric car batteries is their weight. Because they need to do more than traditional car batteries, electric car batteries need to be linked together into arrays, or battery packs, to provide additional power. These collections of batteries are heavy. The lithium-ion battery pack in a Tesla Roadster weighs about 1,000 pounds (453. 6 kg). That’s a lot of weight to carry and it can greatly reduce the car’s range. However, the designers of the Roadster have offset this battery weight with a light frame and body panels. The entire car only weighs 2,690 pounds (1220. 2 kg) — not terribly heavy when you consider that more than a third of that weight is battery. Electric cars are a lot more costly than gasoline powered cars within the same range. The Nissan Leaf clocks in at up to $33,000 and the Volt is estimated at $40,000. Both are outrageous priced for hatchbacks with limited room. What? s more, insurance rates will be estimated to be higher for electric cars than gas powered cars due to the danger of running out of power in a bad spot, its higher cost, and the dangers associated with electricity. Lastly, maintenance costs as a result of new technology and developing skills between mechanics makes electric cars even more of a costly proposition. Electric engines will be forever the gas engine? s ugly cousin, with top speeds maxing out at 70 mph (even less for smaller electric vehicles) which make them a poor bet with highway driving. Out running a car to make a quick lane change is going to be a hard bet. Adding to the aggravation of running out of power on the road, it is very difficult to find plug-in stations when driving an all-electric vehicle. Some parks, stores and rest stops have these charging stations, but the driver must do extensive research to find them. Some stations charge you to use the power source.

Summary of Journal “International Marketing Tool: the Internet”

Article Title: â€Å"International Marketing Tooll: The Internet† Journal Title: Industrial Management And Data Systems Date/Issue: 1998, Vol. 98 Issue 6, 253 – 261. Authors: Fred Palumbo, Paul Herbig Summarized by: Emre Avsar Major goal of this article is to provide to understanding what marketers consider when adopting marketing decisions to the Internet. The Internet provides to organizations least expensive and original tools for advertising, taking and placing orders and communicating with their customers worldwide.Even if, the Internet can make marketers dreams come true, it can cause harmful consequences for firms which are not aware of the challenges that the Internet creates. Marketers should make decisions having regard to, international price, increase of competition, cultural differences, telecommunication infrastructure, credit cards use worldwide, etc. The Internet is composed of millions of networks connected on a global scale.Those networks provide servi ces which are communicating with one another or to find any information all over the world. The services which provided by the Internet are e-mail, mailing list, newsgroup, cybermall, etc. Companies should decide to how they use the Internet as a marketing tool. When companies deciding that, they should pay attention to international price, global branding, territory, channel conflict, international distribution, organizational structure, increase of competition, means of payment.The Internet gives a more global view, this global availability generate several new challenges such as: Cultural aspects ( language, images, colors) , privacy, concorship, security, international law, intellectual property, global branding, international distribution, intellectual property, etc. The Internet provides many resources for all firms, particularly for small and medium sized organizations, searching for a market for their products and services globally.

Auditing Theory and Risk Assessment †Free Samples for Students

Discuss About the Auditing Theory and Risk Assessment? Auditing has remained an indispensable practice in the corporate sector and other areas dealing with huge assessment of economics. The corporation’s capability to assess its development relies exclusively on auditing undertake within the company (Knechel et al. 2012). A great proportion of the operation within economic sector extremely depend on the auditing nature, consequently, numerous theories have since been advanced to help in the elimination of countless risks alongside crisis in auditing (Là ³pez and Peters 2012). Such approaches have been considered by global framework of financial reporting organization like GAAP alongside IFRS for guiding practices of auditing. Various policies have further been advanced to back auditors in making corrections on the risks that might face them throughout auditing (Humphrey and Miller 2012).    The feature of auditing alongside commitment of team of auditing guarantees the achievement of an establishment in the industry as well as global market. In the latest past, models such as going concern have been established. Implementing alongside practicing these specified matters stay within the auditors’ hands alongside the company management board (Herda and Lavelle 2014). The scope of this discussion stretches from the investigation of the application of such present issues in a Company called One.Tel in Australia. This company has run its operations in telecommunication industry beginning 1995, May following its launch in Sydney. This discussion additionally deliberates inherent risk in the One.Tel firm financial reports along with ongoing concern issue (Iwu and Xesha 2011). Inherent risk is among the audit risks under risks assessment management. Audit risk includes three classes of risks: inherent-, control- and detection risk.   Audit risk is regarded as the aftermath of the 3 risks exposed overhead. It might be met throughout auditing performance that in this context is One.Tel Telecommunication Company. Inherent risk is, consequently, a constituent of audit that is occasioned by substantial misstatement inside financial statement. Inaccuracy happens in a business’s audit statement because of embezzle application of essential measures of control (Chung et al. 2012). Inherent risks ascend typically as a result the omissions errors when balancing the books of the business. In One.Tel Company’s case, inherent risks might have ascended because of failures alongside control measures poor application.   The incidence of letdowns because of inherent risks might be due to oversight alongside deceitful practices. An upsurge in inherent risks happens as a result of certain factors inside the internal environment of the corporate. Factors which affect inherent risk at the financial report levelAuthenticity of management The rise in inherent risks in this Company could be due to the board of the Directorate incompetency. The management of the organization is comprised of nine memberships having dissimilar powers alongside privileges. The board is encompassed of 5 none-executive memberships making up the mainstream of the board memberships. Additional 4 executive memberships having a jam-packed mandate to all in the company (Coetsee 2010). The degree at which inherent risk is swelling in this company is extraordinary based on to the availed statement. The memberships are indebted to various duties including authorization of business and monetary strategies, recognizing and addressing issues of important facing One.Tel as a business, appraising as well as monitoring processes of management and reporting contrivances, overseeing financial performance alongside nomination of the executive management team. The business has full-grown to an edge whereby the management can never meet entire responsibilities. The directors are increasingly probable to hide their unfortunate statuses, consequently, dwindling to yield expressive statements throughout auditing resulting in a rise in the inherent risk as result of meager management (Iwu and Xesha 2011). The ineffectiveness in company management besides lack of knowledge escalates unsuitable financial report preparation leading to the rise in the inherent risk. When the auditor notices regular staff turnover in essential management positions, the inherent risk increases since truthful characters are probable to resign their management positions instead of propagating certain fraud. This frequently happens where the corporation expands swiftly as replicated in the circumstance of One.Tel Company (Herda and Lavelle 2012). There could be stimuluses for management to misrepresent the financial report snowballing the inherent risk. The incentives in can be moreover from the internal environment or the external environment (Kerler and Brandon 2010). The inducements could be cash-flow challenges, poor rationing of liquidity, unfortunate operation outcomes because of management restraint alongside work overstress along with assembly of management recompense pay structures linked to share capital as well as earnings. This could result in upsurge in inherent risk because management could be persuaded to misrepresent operation along with financial statements to obtain particular bonus. Many issues have already been recognized in the corporate or industry whereby One.Tel Company trades.   The business has a multifaceted investment association, which is the aid to rise inherent risk. The availability of associated-party dealings like the business stockholders would likewise raise inherent risk as the operations are never with the autonomous regulating party (Al Nawaiseh and Jaber 2015). The business has capital share dealings which necessitate increased financial knowledge to audit because such operations remain complex. Telecommunication businesses have perhaps compensations till they inaugurate a standing, alongside a dependable source of income shall be inherent risky. Telecommunication industry is faced with a challenge that needs the businesses in the industry to apply mechanism for controls to be steady and stay pertinent in this industry. New-fangled economies culminate high inherent risk compared steady economies. Differences in commercial as well as competitive surroundings would be expected to have a noteworthy impact on inherent risk of the company such as One.Tel in the telecommunication sector. Aspects like disparity in income and development in certain service providers of telecommunication could lead to an increase in inherent risk throughout financial statement arrangements. Through risk assessing phase the business audit team goes via the risks recognized comparable to the inherent risk discussed overhead. The auditor assesses the factors of the risks by fair evaluation (Martin 2013). Risks evaluation fallouts into two kinds of risks that in this circumstance is the inherent risk. The risk identified is a constituent of financial statement’s material misstatement inspired by numerous factors.   Factors linked to fraud could be recognized throughout development process of strategy while such factors that upsurge inherent risk owing to fraud recognizable through the AU s.316. In the circumstance in which account books necessitate vicissitudes, the inherent risk can remain high due to numerous errors brought onward. The oversight could happen resulting in a rise in the inherent risk where the accounts books are being attuned (Francis 2011). In case the transaction throughout a financial year is complex, it is probable that there shall be an upsurge in inherent risk. In contemplation of One.Tel Company, the accounts books designates multifaceted kinds of dealings like stockholder's inequality, dividend   and reserves could be challenging to comprehend culminating in extraordinary inherent risk at the level of accounting (Herda and Lavelle 2012). The type of judgment fronted by the auditor throughout the course of auditors balancing is probable to effect inherent risk. If the account report on a particular deal could be persuaded by certain factors inside the business (Reichelt and Wang 2010). Such judgments could be dictated by the kind of operation alongside the pressure on management. The company’s assets susceptibility to embezzlements or loss leads to augmented inherent risk level of accounting. Throughout the entries of transaction, it is obvious that modest embezzlement of an asset lead to augmented inherent risk. For example, taking asset misplacement to liability could result in surged inherent risk (Herd and Lavelle 2014). The noteworthy transactions occurrence throughout the financial year has a conceivable upsurge in the inherent risk (Skinner and Srinivasan 2012). Where an unacquainted transaction takes place specifically towards the end of financial year, there are tall probabilities of blunders accounts books. Such dissimilar processes could be a trial to the auditor alongside accountants. It could lead to huge inherent risk (Coetsee 2010). Where a particular transaction is thought-provoking, the auditors might end up wrongly placing items accounts books, therefore, upsurge inherent risk. The rate of an increase in the inherent risk is high at the accounting level when we make transactions which require unfamiliar processing. In the event of such case the auditor of a business entity like One.Tel Telecommunication Company may make mistakes leading to an increase in inherent risk (Knechel et al. 2012). The reporting framework of GAAP obligates the management to effect a hurried decision on the basis of going concern issue (Knechel et al. 2012). This concept builds on the assessment by the auditor whether low, high or medium in association to inherent risk alongside control risk (Francis 2011). The risk detection throughout the evaluation is pegged at the lowermost level to fix the audit risk at a rate endorsed. Slightest discovery of risk could be attained via enhancement of scope test (Knechel et al. 2012). It is obvious from the above discussion that a going concern might be either high, low or medium depending on the above three kinds of risks (Knechel et al. 2012). The going concern issue in relative to One.Tel’s case could be attributable to high. Inherent in financial statement of One.Tel is considered high because it operates under extremely controlled industry.   The One.Tel’s going concern in this situation, is regarded high (Chang, Dasgupta and Hilar 2009). Supplementary factors like detective alongside control risk appear high based on the of the business entity’s nature.    It remains apparent that the going concern rate be contingent increasingly on the type of risks presented in financial statement. In case of stumpy audit risk, the going concern nature remains stumpy while when the kinds of the risk is high or medium, it is either high or low. Irrespective of the correctness of such an assumption, it remain quite challenging to regulate the subsequent scenarios which could culminate in the unceasing going concern application (Knechel et al. 2012). The going concern nature in in One.Tel business depended on the stipulated financial framework application. The going concern nature must be correctly assessed (medium, high or low) as replicated in audit risk viewpoint. Additional variables including period of audit, auditor’s opinion, environment of business, alongside team of management further dictate the consideration of going concern (Al Nawaiseh and Jaber 2015). To sum up, it remains self-evident that maximum control risk issues might have been identified by the auditors. Nevertheless, the auditors did not report precisely as a result of external alongside internal pressures. A greater proportion of Australian auditors perceive furthermost risk aspects control of One.Tel as a thought-provoking task because of absence of independence of auditors (Al Nawaiseh and Jaber 2015). Factors of inherent risk could be monitored for timely management where control factors are availed. Assessment assumption of audit speaks to inherent, control as well as detective risk matters. One.Tel’s case discloses that auditors remain probable to address inherent risk throughout risk assessment because of restricted directors’ numbers (Chang, Dasgupta and Hilary 2009). Al Nawaiseh, M.A.L. and Jaber, J., 2015. Auditing subsequent events from the perspective of auditors: study from Jordan. International Journal of Financial Research, 6(3), p.p78. Chang, X., Dasgupta, S. and Hilary, G., 2009. The effect of auditor quality on financing decisions. The Accounting Review, 84(4), pp.1085-1117. Chung, J.O., Cullinan, C.P., Frank, M., Long, J.H., Mueller-Phillips, J. and O'Reilly, D.M., 2012. The auditor's approach to subsequent events: Insights from the academic literature. Auditing: A Journal of Practice & Theory, 32(sp1), pp.167-207. Coetsee, D., 2010. A critical review of the effect of accounting for financial instruments on the accounting framework. Southern African Business Review, 10(1), pp.115-129. Coetsee, D., 2010. The role of accounting theory in the development of accounting principles. Meditari Accountancy Research, 18(1), pp.1-16. Francis, J.R., 2011. A framework for understanding and researching audit quality. Auditing: A journal of practice & theory, 30(2), pp.125-152. Herda, D.N. and Lavelle, J.J., 2012. Auditor commitment to privately held clients and its effect on value-added audit service. Auditing: A journal of practice & theory, 32(1), pp.113-137. Herda, D.N. and Lavelle, J.J., 2014. Auditing Subsequent Events: Perspectives from the Field. Current Issues in Auditing, 8(2), pp.A10-A24. Humphrey, C. and Miller, P., 2012. Rethinking impact and redefining responsibility: The parameters and coordinates of accounting and public management reforms. Accounting, Auditing & Accountability Journal, 25(2), pp.295-327. Iwu, C.G. and Xesha, D., 2011. Used Bookstore as a Vehicle for Improved Learning and Development: The Case of a South Africans Tertiary Institution. Janvrin, D.J. and Jeffrey, C.G., 2007. An investigation of auditor perceptions about subsequent events and factors that influence this audit task. Accounting Horizons, 21(3), pp.295-312. Kerler, W.A. and Brandon, D.M., 2010. The effects of trust, client importance, and goal commitment on auditors' acceptance of client-preferred methods. Advances in Accounting, 26(2), pp.246-258. Knechel, W.R., Krishnan, G.V., Pevzner, M., Shefchik, L.B. and Velury, U.K., 2012. Audit quality: Insights from the academic literature. Auditing: A Journal of Practice & Theory, 32(sp1), pp.385-421. Là ³pez, D.M. and Peters, G.F., 2012. The effect of workload compression on audit quality. Auditing: A Journal of Practice & Theory, 31(4), pp.139-165. Martin, R.D., 2013. Audit quality indicators: Audit practice meets audit research. Current issues in auditing, 7(2), pp.A17-A23. Reichelt, K.J. and Wang, D., 2010. National and office?specific measures of auditor industry expertise and effects on audit quality. Journal of Accounting Research, 48(3), pp.647-686. Skinner, D. J. and Srinivasan, S. 2012. Audit quality and auditor reputation: Evidence from Japan. The Accounting Review, 87(5), 1737-1765. Thompson, T.R., 1960. Problems of Auditing Computing Data: Internal Audit Practice and External Audit Theory Section 1: Internal Audit. The Computer Journal, 3(1), pp.10-11. Unegbu, A.O., 2014. Theories of Accounting: Evolution & Developments, Income-Determination and Diversities in Use. arXiv preprint arXiv:1411.4633.

Are GMOs helpful or harmful Essay Example | Topics and Well Written Essays - 750 words

Are GMOs helpful or harmful - Essay Example This has resulted in many scientists coming up with the ways of increasing productivity of the already existing land. In fact, some ways of growing GMO include irrigation of arid areas and use of fertilizers. On top of that, there have been efforts to reclaim land from the seas and oceans. For example, dykes constructed in Netherlands for creation of more land necessary for horticulture farming. Despite the above suggestions, there has been starvation in some countries when they are strike by drought like in Zimbabwe and Zambia. Therefore, scientists have come up with the idea of growing crops that are genetically modified. The idea has been met with a lot of criticism despite being seen as the only viable solution to hunger elimination. GMOs can be either harmful or helpful according to various arguments and perspectives. They are helpful because of the following; there has been lack of enough traditional seed to be planted. This suggests that it will result to food shortage if the genetic foods are banned. The food shortage consequently results to increase of the cost of food which is already high. The high prices on the food are because of increase in demand and unfavorable weather changes. However, with genetic food, more food will be produced and the cost of food will instead go down. For instance, in US, the Agricultural Department has rein-stored the modified weed killer resistant sugar-beet because more than half of sugar produced in US has been genetically modified. There are also modified cotton and soya beans (Kilman and Tomson 10). Another benefit of genetic foods is that the crops are resistant to pests and viruses due to use of technology. Hence, food prices go down due to the continuous practice of large scale farming will be easy. For example in Europe, they have adopted genetic modification to reduce the high demand for wheat and avoid future shortages which can result to starvation (Pendrous 24). There has been

Blog #3 Essay Example | Topics and Well Written Essays - 250 words

Blog #3 - Essay Example Another important gear is a helmet. The helmet protects a person on site from injuries from overhead loose chippings. Most construction sites are on open air and hence protect the employees from harsh weather conditions. Construction equipment should be used in such a manner that they do not hurt the user and the people around them. Most construction tools are metallic and hence can cause serious injuries if misused (Rowlinson, 2004). The safety codes of construction requires that any equipment should only be utilized if it is the in its best condition. Construction managers should, therefore, ensure that all the tools are in good use so as to avoid any possible injuries. The sector makes use of many types of machinery due to the nature of the job. The machines can cause severe damages is they are not properly used. Machines users of cranes should ensure that the sweep area of the crane is clear before operating it (Rowlinson, 2004). Other machines such as compactors and excavators should be used in an area with minimal traffic to avoid possible

The European Sociopolitical Foundations of Anthropological Thought Essay

The European Sociopolitical Foundations of Anthropological Thought - Essay Example The European colonization which can be traced back in the 17th, 18th, 19th and 20th, century evolved together with the birth of Anthropology which is rooted from the evolution of natural history. But it was in the 18th century, the so called "era of the enlightenment" that humans tried to look for reasons in the things that were happening and the things that were surrounding them. It was also the time when people looked for rationality and empiricism in the society. Anthropology just like the world evolved, and has created different walls of ideas like the unilinealism which according to Wikipedia is a "19th century social theory about the evolution of societies and cultures. It was composed of many competing theories by various sociologists and anthropologists, who believed that Western culture is the contemporary pinnacle of social evolution. This theory is now generally considered obsolete in academic circles." It can be recalled that in the 18th c... The idea was also intensified by Christianity which made it worse. At the time, Europeans did not have confidence to acquire a positive view of the world until the age of the "Enlightenment." The enlightenment or the age of reason was dated back also in the 18th century which also covered the late 17th century. Wikipedia defines the age of enlightenment as "Inspired by the revolution in physics commenced by Newtonian kinematics, Enlightenment thinkers argued that same kind of systematic thinking could apply to all forms of human activity. Hence the Enlightenment is often closely linked with the Scientific Revolution, for both movements emphasized empiricism, reason, science or rationality, but here applied also with natural law to the ethical and governmental spheres in exploration of the individual, society and the state. Its leaders believed they would lead the world into progress from a long period of doubtful tradition, irrationality, superstition, and tyranny which they imputed to the Dark Ages, though not from religious belief. The movement helped create the intellectual framework for the American and French Revolutions, the Latin American independence movement, and the Polish Constitution of May 3; and led to the rise of classical liberalism, democracy, and capitalism." During the era of rationality and reasoning, philosophers like Hegel, Rousseau and Hobbes thought of a progressive society as a possible thing. For George Wilhelm Friedrich Hegel, evolution of man is consist of contradictions and tensions that are necessary and are need to attain the knowledge that is "absolute." The process of negation and contradiction leads to attaining the "rational unity" which happens in the mind and does not happen outside or in the external

Personal statement Example | Topics and Well Written Essays - 500 words - 12

Personal Statement Example social activities, like business seminars and workshops, where my interpersonal skills, such as organization and public speaking have been strengthened and cultivated even further. Additionally, I have joined several clubs for empowering young leaders to transform to even more admirable people in the future. As a leader of monitoring and evaluation club in my former school I participated in organizing of the members to various activities, which some were voluntary in ensuring that the business course was well interpreted by the rest of the school and that more students were advised on the advantages of taking business courses in regard to their future careers. Apart from seeing other members of my family taking business courses and succeeding in their careers my father, who owns a company in Saudi Arabia, also did the same course and had been running the company efficiently for years. He wants to pass it down to someone who understands business to its core. He did not only encourage me to take business courses but also gave me sufficient reasons to join your most esteemed university so as to understand the dynamics of business before indulging myself in the journey of managing the company. He did not have everything to do with my interest in your university, though. I also have my reasons and I have submitted my application because I believe this is my call to follow his footsteps in successful business career as I have talent to realize my full potential in this very field. With my spectacular efforts that I have shown form my early schooling I believe I will do well in the various tasks required of me. When I get in your university I will choose management administration as my major because for a long time now I have been attracted to this area. In my former schooling, I participated in all activities that were based on business ideas but I found myself more intrigued by management topics and evidently performed better at them. In your university I will have