The Sustainability Of Energy Sources - 1138 Words

The term sustainability is defined as endurance of a system. Likewise, the sustainability of energy sources is the provision of energy sources without compromising for present and future use. The major sources of energy are natural resources such as fossil fuel and coal. These natural resources are limited in our universe. Therefore, there is maximum compromise in the use of these resources. To sustain the lives of future generation, alternative sources must be created. The energy which can be provided without compromising is renewable energy sources and they are reproducible. For instance: wind energy, geothermal energy, solar energy, bio energy, etc. Due to increased urbanization, mobility, and economy; necessities of renewable sources†¦show more content†¦Despite many calls for reducing subsides for fossil fuel and nuclear power; in practise this proves political difficulty (Beck, Martinot 2). Renewable energy sources generally requires higher amount of financing for the same capacity as of non-renewable. Depending on these circumstances, capital markets may demand a premium in lending rates for financing renewable source of energy (Beck, Martinot 2). Renewable energy technology faces the higher taxes and import duties. These duties may exacerbate the high initial cost relative to non-renewable energy sources (Beck, Martinot 2). Since, renewable projects are generally smaller projects than conventional projects, they also need higher transaction cost. These projects may require additional information not readily available, may require additional time and may require additional time sources (Beck, Martinot 2). These small projects encounter problems because of unfamiliarity with technology and uncertainty over performance. Based on these reasons the cost of energy project – including resource assessment, sitting, permitting, planning, proposals, will require vast amount on a per kilowatt (kW) capacity basis than for conventional power plants. The second major barrier to the renewable sources is the legal and regulatory powers. Due to the lack of legal framework for the Independent power producers, the creation rate of sustainable energy sources are minimal. In many countries, power utilities

Sport Psychology Sports Psychology - 1599 Words

Sports Psychology Sports psychology is a relatively new topic of research that first started out in 1925 as a preparation tactic for athletes before an important event to increase chances of success (Joyce, 2008). In the world today sports psychology is increasingly being used in sports but also manipulated into research to use in organizational groups. Athletes are always looking for the next way to win, even if it is by the smallest of margins, however, competition may be fierce and very competitive this is the drive that athletes need to compete at the highest level. This metaphor can be twisted and used just as affective in organizations or businesses, making sports psychology a tool for highly tuned â€Å"athletes† in sports but also†¦show more content†¦Setting long term goals helps players gain a sense of confidence and meaning; all the hours spent on practice and preparation is spent for something worthwhile and once a goal is achieved confidence goes sky high. Failure and draw backs are inevitable in sports, not a single competitor can win every match. Sports psychology helps athletes in these situations to not lose confidence when becoming intimidated by opponents or when losing in difficult situations. Once an athlete loses emotional control they have lost the game for themselves because there is no return back to a stable condition to perform (Gee, 2010). This leads to a rise of negative thoughts and a decrease in mental awareness; right before an event begins encouragement and self-talk techniques keep athlete’s expectations high and mentally stability when these situations occur in the game and it is to late (Sports Psychology, 2016). There are two main types of sports psychology that enhances an athletes pre-game mental state. First, mental skill training which teaches athletes to be in control of pregame anxiety. Second, dealing with the classic psychological therapy, such as self-talk and motivational issues to deal with the underlying issues that affect an athlete’s performance. Some experts say that what an athlete does before competition is just as or if not moreShow MoreRelatedThe Psychology of Sports Essay1921 Words   |  8 Pagesgoverning sports is over, and the age of the mentally tough athlete has arrived. Athletes are no longer the superficial jocks and robots programmed to accomplish one goal, victory. Modern athletes ranging from the high school to professional levels are faced with many pressures and temptations, normally outside the realm of their sport. These pressures can inhibit an athlete’s performance substantially; therefore, the pressures need to be dealt with by psychologist s. The effectiveness of sports psychologyRead MoreSports Psychology, Sports Nutrition, And Strength And Conditioning Essay742 Words   |  3 PagesCAREER GOALS: Through applied sport psychology, sports nutrition, and strength and conditioning, my goals are to give back to my community by: 1. Leading local athletes through a process of discovering their true potential and greatness, so that they can perform successfully to a level that brings true peace of mind and self-satisfaction that they did the best to which they were capable.   a. Volunteer to teach leadership and life skills training to athletes in my community with the Habitudes imageryRead MoreThe Importance of Sport and Exercise Psychology Essay1050 Words   |  5 PagesSport and exercise psychology is a mandatory aspect of the sport science discipline. 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Almost everyone could be considered a fan of at least one sport. Some people follow sports like a religion. With such an increased focus on sports, the athletes performances are put under a microscope. This puts more pressure on athletes to give a winning performance. No longer do athletesRead MoreSports Psychology Essay602 Words   |  3 PagesIt has been identified that through sports psychology one can improve their physical ability and performance. Sports psychology is the study of how the mind, mental states and behaviour effect sporting performance. There are several sport psychology techniques, which have helped me become a better volleyball player. These techniques include planning for performance, controlling arousal levels, mental rehearsal and concentration. The first technique of planning for performance is all about goalRead More Sport Psychology Essays1652 Words   |  7 PagesSport Psychology In earlier days sports psychology was mostly concerned with developing assessment methods that would identify those people with the potential to become serious superior athletes. Today the focus is on psychological training, exercises that strengthen the mental skills that will help athletic performances on the path to excellence. These skills include mental imagery and focus training. If an athlete is serious about becoming the best he or she can possibly be, the most essentialRead MoreEssay Sports Psychology1172 Words   |  5 Pages The five main things that I learned in sports psychology from is Goal Setting, Awareness, Leadership, Reboundability, and Routines. These all help me not only in the sport world but also in life. It is important to study these things and practice them as much as possible to achieve the greatest benefits from them nbsp;nbsp;nbsp;nbsp;nbsp;Until recently I have never really thought about my goals. I have had them, but have never planned them out or evaluated outcomes. When we had a guest speakerRead MoreProfessional Philosophy : Sports Psychology778 Words   |  4 Pagespotential career that I have in mind is becoming a Sport Psychologist. The first scholarly article I found is titled â€Å"NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis†. The study conducted in this article looks into the market for Sport Psychologist in the National Collegiate Athletic Association (NCAA). It compares different Athletic administrator’s preferences for sport psychology positions based on time, commitment, affiliation,

CMO Wgu free essay sample

Ideally, raw materials are received just in time to go into production when a JET system is in place. Procedures inherent in the Theory of Constraints include, but are not limited to the following: identify the weakest (rather than the strongest) link, do not place a greater strain on the system that the weakest link (rather than the strongest link) can handle, and concentrate improvement efforts on Strengthening the weakest (rather than the strongest) link. To be effective, improvement efforts must be focused on the constraint.Six Sigma is a process improvement method that relies on customer feedback and fact-based data gathering and analysis techniques to drive process improvement. The Imams Statement of Ethical Professional Practice includes all of the following broad categories: competence, confidentiality, and integrity. The Serbians-Solely Act of 2002 requires that the CEO and SCOFF (rather than the SCOFF and the Controller) certify in writing that their companys financial statements and accompanying disclosures fairly represent the results of operations. We will write a custom essay sample on CMO Wgu or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Which of the following statements about corporate social responsibility (CARS) is correct? CARS is a concept whereby organizations consider the needs of all stakeholders when making decisions. CARS extends beyond legal compliance. CARS includes voluntary actions that satisfy the expectations of customers, employees, suppliers, communities, and environmental and human rights advocates.The major activities of managers include planning directing and motivating, and controlling: planning, directing and motivating, and controlling. The wages of materials handling personnel cannot be physically traced to the reaction of products or can be traced only at great cost and inconvenience. Labor costs that cannot be physically traced to the creation of products, or that can be traced only at great cost and inconvenience, are referred to as indirect labor and treated as part of manufacturing overhead. The cost of goods sold for a manufacturing company is determined as follows: Cost of goods sold = Beginning finished goods inventory + Cost of goods manufactured Ending finished goods inventory. If the cost of goods manufactured is greater than the cost of goods sold (as stated in the question), then the ending finished goods inventory (which is subtracted) must be greater than the beginning finished goods inventory (which is added); as such, the finished goods inventory must have increased during the period.The cost of the raw materials used in production during the year is determined as follows: The cost of goods manufactured (finished) during the year is determined as follows: The cost of goods sold for the year is determined as follows: The net income for the year is determined as follows: The relevant range is the range of activity within which the assumptions bout variable and fixed costs are valid. Within the relevant range, the following assumptions are made about variable a nd fixed costs.A variable cost is a cost that varies, in total, in direct proportion to changes in the level of activity; as such, a variable cost is constant when expressed on a per unit basis. A fixed cost is a cost that remains constant, in total, regardless of changes in the level of activity; as such, when expressed on a per unit basis, a fixed cost per unit increases and decreases inversely with changes in activity. An opportunity cost is the potential benefit that is given up when one alternative is selected over another.

Journeys End by R C Sherriff Essay Example

Journeys End by R C Sherriff Paper A dramatic analysis of Act three, Scene one, showing how R. C Sherriff brings the raid to life and conveys the horror of war, despite the limitations of the stage. The author of the play R. C Sherriff, was an officer in the First World War. The play is based upon his real life experiences. He wrote several other plays, but it is for Journeys End that he is best remembered. The play shows the horrific conditions in the trenches. It also shows the class divide between the officers and the men. The scene is set in a dugout in the British trenches before St. Quentin. It is the 20th March 1918. Seven months before the end of the First World War. The dugout is bare and gloomy with make shift seats, a bed and a large table. The walls are of bare earth with a few pictures of girls pinned to them. There are candles burning and faint sound of the war. The front line is only fifty yards away. Act three, scene one, begins with Stanhope, the commanding officer, pacing up and down. It is dusk and a glow from the setting sun focuses the audiences attention solely on him. His mood is agitated and anxious. We will write a custom essay sample on Journeys End by R C Sherriff specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Journeys End by R C Sherriff specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Journeys End by R C Sherriff specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Two officers, Osbourne and Raleigh and ten other men are to go over the top of the trench to find out what is happening on the Germans front line. They hope to cross seventy yards of no-mans land, and go through the Germans wire fences. Their object is to see where the German troops are and to capture a couple of young Germans if possible. This is a very dangerous thing to do and Stanhope is worried. He would have prepared it to take place earlier in the afternoon during daylight. Stanhope glances anxiously at his watch, nineteen minutes to go. He shouts for Mason who is his servant and therefore has a separate dugout. He asks for coffee then continues to pace restlessly to and fro. The colonel of the regiment enters the scene by the steps into the dugout, and asks if everything is ready. The commanding officer tries to convey to the colonel that he thinks is a mistake. The atmosphere is tense. The colonel is accused of not doing enough to avoid the raid and have the plans altered. The colonel then becomes assertive. He tries to justify the raid by saying the Germans did the same to the British a few days before. Stanhope persists by saying, Why seven? He implies sarcastically that any other time might have interrupted the Colonels dinner. The effect is that the Colonels priorities are wrong. He is putting his routine of meals and writing reports before the lives of men. Stanhopes contempt of the Colonel and the situation are portrayed. They continue to argue. Stanhope is concerned that the British mortars will not blow a hole in the German wire fence. They plan to drop smoke bombs to cover the men, Stanhope says they will not have to go over the top until the smoke is thick enough. He knows that there are a dozen machine guns trained on their dugout, just waiting. The Colonel and Stanhope continue their dialogue. The Colonel is concerned about any prisoners they take being knocked out before they get them back to the British lines. He is using the words knocked out as a euphemism for death. As though it would be bad look to actually mention death. The Colonel then tries to persuade Stanhope that it will be all right. After all, its only sixty yards. He says, Osbournes a cool, level headed chap, and Raleighs the very man to dash in. They discuss the men who are to go with the two officers. Stanhope says, The best. All youngsters, strong keen chaps. This means that they are just very young boys. Red rags have been tied to the wire to show the men the gap in the fence. The Colonel asks if these have upset the men. Stanhope says it is hard to say, but that he is upset that the men are making a joke of it. It is obvious that these red rags make them think of blood. At this point Osbourne and Raleigh come down the steps to the dugout. The Colonel says, Well Osbourne, everything ready? Osbourne says yes and that the men will stand by at three minutes to. The Colonel asks if they will go when the smoke thickens. Osbourne is very matter of fact, Thats right sir. Stanhope shouts, Mason! at the dugout, and the coffee is brought in. he is concerned about the men and asks Osbourne if they have been given their rum. The Colonel asks, Are they cheerful? Stanhope tells the Colonel that he thinks the men would appreciate a word of encouragement from him. The Colonel seems reluctant to speak to them, but Stanhope persuades him that it is the right thing to do. Grudgingly the Colonel prepares to leave. This is an awkward moment in the play. He pauses then clears his throats before taking Osbournes then Raleighs hand to wish them luck. They both realise that they are probably about to die, but nothing is said. The Colonel emphasises the importance of what they are doing and promises them a medal if they succeed. Stanhope and the Colonel then prepare to leave but the Colonel says over his shoulder that they must empty their pockets of any papers. Raleigh exclaims, Oh, no and goes into his dugout to empty his pockets. This shows him as being young and nai ve. Osbourne calls Stanhope back. They have had a close relationship. Both coming from wealthy public school backgrounds. He gives Stanhope a letter, his watch and his ring, awkwardly asking him to give them to his wife if anything should happen to him. This shows that he is very uncertain that he will return. Stanhope tries to reassure him but does not sound very convincing. The impression is they will not see each other again. As Stanhope leaves the dugout he lingers and takes one last look at Osbourne. He then reluctantly leaves the scene. Raleigh returns and he and Osbourne are alone in the dugout. Osbourne smokes his pipe and Raleigh has a cigarette. They decide against having some rum in case it makes them, A bit muzzy. And they stir their coffees in silence. The mood is very serious. They look each other in the eye and Osbourne asks Raleigh how he feels. They are edgy and tense, just wanting the time to pass so that they can get going. They decide to have one last look at the map and go through their final plans. Suddenly Raleigh loses his courage. He says, Oh Lord, I cant. Osbourne states, You must! Raleigh reverts to his public school outlook. He shows his youth and inexperience, How topping if we both get the M. C.! The conversation continues in a meaningless way. Osbourne trying to keep the conversation away from the raid, but Raleigh wants to talk about it. He is starting to think about how badly the Boche will shell them as they cross no-mans land. Osbourne starts to quote poetry to take Raleighs mind off things. Osbourne shows how much more mature he is than Raleigh in this scene. They touch on thoughts of home, places they both know. They make a tentative plans to visit each other after the war, each describing places they know and love. The time passes slowly. Osbourne looks at his watch. Two minutes to go. Raleigh notices Osbournes ring on the table. The lighting at this point should pick out Raleigh as he realises that Osbourne does not really expect to return. There is an uncomfortable silence. Osbourne then tries to prepare himself. They hang a lanyard round their necks to hold their revolvers. The feel of the weapon gives them a sense of security. They put on their helmets. Osbourne looks back at his still lighted pipe with reluctance. A comfortable picture of middle class life is given before they turn to leave. One last look into each others eyes and an assurance that they are glad to have each other and they leave the scene. This scene relies heavily on pathos to generate pity and sympathy in the audience. It draws attention to Raleighs youth and inexperience and to the sort of life the men hope and dream of returning to. The next part of this scene is the actual raid. Solely stage directions rather than it being acted out on stage describe it. The stage is empty of people, only props are left standing. The silence is held as long as possible before the audience starts to fidget. This builds up the tension of the play for the audience. R. C Sherriff brings the raid to life by using sound effects, this means that the audience will have to use a lot of their imagination. There is a heavy use of onomatopoeia and personification. An example of personification is, A vicious rattle of machine guns. The word vicious is used to bring across the aspect of fear to the audience. Examples of onomatopoeia that are used throughout these directions are, Crush, crash, whine, shriek and rattle. These are used to explain the actions of bombs going off. As the directions develop, a crescendo is formed until it reaches its climax. This is when, . the whine of one shell rises above the others to a shriek and a crash. A dark funnel earth leaps beyond the parapet of the trench. After this, the directions create a diminuendo with words such as, A black cloud of smoke rises slowly out of sight. And, Gradually, the noise dies away-. Prove this. Stanhopes voice is heard in an urgent tone. He asks the colonel to come down quickly. The colonel then asks how many, and Stanhope replies only one. This is a use of ambiguity on the audience. The audiences are thinking only one what? One dead? One alive? The stage directions describe Stanhope as being pale and haggard as he comes down the steps. I feel that a better verb could be used in the place of comes. A verb such as staggers or, stumbles would fit the role more suitably. Next, sees the kidnap of the young German boy. A great emphasis on his youth is portrayed. He is always referred to as, Sonny or, boy. Suddenly the boy falls on his knees and sobs out some words in broken English. The word sobs sounds just as a child would do when he/she was scared. With a huge fist, Sergeant Major takes the boy by the collar and draws him to his feet. An emphasis on the boys youth is portrayed again when the Sergeant Major picks him up with a huge fist. The use of his huge fist makes the boy appear very small and frightened. The colonel and the German boy then have a conversation. Some humour is brought across with the colonels pathetic German speaking voice, by his misunderstanding of words. Sergeant Major searches the boy when he refuses to answer what town he came from. He finds a pocket book. There are letters in the case, possibly received from his mother. He clutches at it impulsively. If these letters are from his mother, he probably gets hope and courage from them and possibly a sense of security. Sergeant Major also finds a few juvenile articles in his pockets, Bit o string, sir; you can almost imagine a conker on the end of the string, Little box o fruit drops; pocket-knife, sir; bit o cedar pencil, there is a touch of pathos here. A full cedar pencil is excusable, but only a bit of, seems very juvenile. . And a stick o chocolate, sir. I think that Sergeant Major feels sorry for the German boy. He turns to him with a smile and calls him sonny, which puts him at ease. The German boy bows stiffly to the colonel, showing respect. Even though he is the enemy, he recognised the colonel as a commanding officer. The colonel is deeply absorbed in the Germans pay book. He rises quickly. He will be going back to headquarters with the splendid news hoping for promotion. He is pleased with the success of the mission and not bothered about the men who went through it. At this point, the audience awaits the return of Osbourne and Raleigh. Stanhope comes slowly down the steps, in disbelief and shock. The colonel excitedly shouts, Splendid Stanhope, weve got all we wanted- 20th Wurtemburgers!. I must go right away and phone the brigadier. Hell be very pleased about it, its a feather in our cap Stanhope. This shows the colonels ignorance. He doesnt even ask about the men, all hes interested in is scoring brownie points with the Brigadier. Stanhope replies, How awfully nice- if the Brigadiers pleased. In a sarcastic tone. Stanhope is astonished that the colonel could be so insensitive. The colonel then realises what he has said and feels very uncomfortable, Oh- er- what about the raiding party- are they safely back? Stanhope replies, Did you expect them to be all safely back, sir? Stanhope makes the colonel feel bad. He answers the colonels question with another question. Stanhope then informs the colonel of Osbournes death. The colonel says, Im very sorry, poor Osbourne! Stanhope then replies, Still, itll be awfully nice if the Brigadiers pleased. Stanhope and the colonel are uneasy with each other. Raleigh comes slowly down the steps, walking as if he were asleep. The colonel turns to the boy with enthusiasm, Well done, my boy. Ill get you a military cross for this! Splendid! it is almost as if the colonel is trying to forget about Osbourne already. The youth factor of Raleigh is portrayed again in this part of the play. He is always referred to as boy. Raleigh went over the top a nai ve schoolboy and he came back a disillusioned man. Raleigh sits on the edge of Osbournes bed, just like hes on automatic pilot. There is a silence in the trench outside. This could be a silence for no more raid, no more Osbourne. It is a respectful silence. This silence also builds up the tension and suspense. There is a dominant sense of loss in the room. Stanhope sits staring at the table where Osbourne left his watch and ring. Stanhope and Raleighs eyes meet. Stanhope speaks, his voice expressionless and dead, Must you sit on Osbournes bed? Stanhope has lost a good friend, the person he used to trust. His confidant. Raleigh, in his solitary position, rises unsteadily and murmurs, Sorry. The scene finishes with the stage directions, Heavy guns are booming miles away. This emphasises the fact that the war is happening wider than this. Everything still happens.

A Cultural Artifact essays

A Cultural Artifact essays Family Albums, A Cultural Artifact Family albums have played an important role as navigators of familial ideology and possessions of familial memory. Most family photograph albums contain a great variety of items, both identified and unidentified held together by this collective identity with the family. When family albums are put together we are reminded of our family history and possess sentimental ties within the family. Viewing photographs of deceased loved ones enables the families to manuscript their lives as they happened and to remember all the memories they had made. I believe that family photographs are form of cultural artifacts and express unity, emphasis, and coherence. The unity of my familys photo album has so much significance clustered into one book. All the events that took place throughout the history of my life are all kept together collectively. The album seems so insignificant to others, yet it carriers so much meaning to me personally. It is a united visual of my past and present life. It shows a way of communication and indicates how my family interacts with each other and our relationship among us. This collogue emphases what life is really about to me. It highlights the most important events that have happened to me in my life so far. There are a lot of memories of my grandparents that are no longer living and when I am missing them I could go back and reflect upon the photos to bring back the memories we have made. Even though the moments passed me by, pictures keep the memory alive. Some of the photos have a positive and negative outlook on me. For instance, one picture can represent something so happy in my life, such as my first Christmas or birthday party, and another can remind me of sadness from past loved ones that I lost. The photos in my album are snapshots that shape the identity of who I am today. The coherence of my photo album is that each picture repr...

Conservative Guide to Florida

Conservative Guide to Florida Welcome to the resource page for conservatives in Florida. Here, you will find a comprehensive list of people, groups, laws, and other items of interest to conservative Floridians. Whether you want to get involved with conservative politics in the state or are just trying to learn more, this will be the place for you.   Florida: Purple State Politics Florida is a center-right state where conservatives have dominated state-level politics since the late 1990s. Jeb Bush became governor in 1999, starting a string of GOP control of the governors mansion through at least 2019. Rick Scott is the current Republican Governor. As of 2013, Republicans control more than 60% of the seats in both the state house and state senate. The story is quite a bit different when it comes to national politics. Presidential elections are almost always close. Florida gave two close victories to both George W. Bush in 2000 and 2004 and to Barack Obama in 2008 and 2012. Since 1981, the US Senate seats have been split between 1 Republican and 1 Democrat in all but four years. Democrats usually run as moderates in the state, while Republicans run moderate to very conservative in statewide elections. Democrats and liberals tend to populate the heavy population zones including the southeastern part of the state near Miami and Palm Beach County, Tampa in the northwest, and Orlando in the middle of the state. Republicans and conservatives do well in the many low-population and rural inland counties, the gulf coast region on the southwest, and throughout the military-friendly Florida panhandle. Duval County (Jacksonville) is one of the few large cities in the state where Republicans also do well, relatively speaking. Snowbirds and retirees have a major impact on the political scene in Florida. A large portion of these residents often flock from liberal northeastern states and bring their votes with them. Key Laws of Interest Florida is a very strong 2nd amendment state with strong gun rights. The Stand Your Ground law enables Floridians to defend themselves without the threat of a lawsuit. Florida also has a three strikes law which has severe punishments for repeat felons. Florida is one of just six states to have no state income tax while also having relatively low state sales taxes. Food purchases are non-taxed. In regards to abortion, parental notification is a requirement and an ultrasound is required prior to an abortion being performed and the provider must offer to let the patient see the ultrasound. Same-sex marriage is banned in Florida, with 62% of voters having approved a constitutional ban in 2008. Important Conservative Figures From the State Marco Rubio: US Senate 2011-2017 and 2016 presidential candidate. Allen West: US Congressman 2011-2013. Jeb Bush: Governor 1999-2007 and 2016 presidential candidate. Rush Limbaugh: #1 Talk Radio Host nationwide and Palm Beach County resident. Tim Tebow: NFL Player, motivational speaker, and conservative role model. Will Weatherford: Florida House Representative 2006-Current and Speaker of the House 2012-Current. Florida Organizations, Websites, and Thinkers The James Madison Institute: Operates with a mission to keep the citizens of Florida informed about their government and to shape our state’s future through the advancement of practical free-market ideas on public policy issues. The Republican Party of Florida: The GOP team that works to promote the Republican party agenda and Republican candidates in the state. BizPac Review: Florida-based news and information site for conservatives. Features both original reporting, editorials on local issues, and information on Florida elections. Conservative Radio Stations (Major Cities) A listing of major-market radio stations in the state of Florida. Personality lineups are as reported by the stations as of May 2013. Ft Myers - FOX 92.5 (Rush Limbaugh, Glenn Beck, Sean Hannity) Miami - WIOD AM610 (Rush Limbaugh, Sean Hannity, Glenn Beck)Orlando - WFLA 104.5 (Glenn Beck, Dave Ramsey, Rush Limbaugh) Jacksonville - WBOB AM600 (Laura Ingraham, Glenn Beck, Mike Huckabee)Jacksonville - WOKV FM104.5 (Rush Limbaugh, Sean Hannity, Herman Cain)Naples - WGUF 98.9FM (Jim Bohannon, Laura Ingraham, Dennis Miller)Naples - WNOG 1270 (Rush Limbaugh, Sean Hannity, Glenn Beck)Pensacola/Panhandle: WPNN 790AM (Laura Ingraham, Burnie Thomspon/local, Mike Gallagher)Pensacola/Panhandle: WCOA 1370AM (Rush Limbaugh, Glenn Beck, Sean Hannity)Pensacola/Panhandle: WCOA 100.7FM (Mike Huckabee, Phil Valentine, Mark Levin)Tampa - WFLA AM970 (Glenn Beck, Rush Limbaugh, Todd Schnitt/Local, Sean Hannity)Tallahassee - WFLA 100.7 FM (Glenn Beck, Rush Limbaugh, Sean Hannity) West Palm Beach - WJNO AM1290 (Rush Limbaugh, Sean Hannity, Mark Levin)

Professional skills Essay Example | Topics and Well Written Essays - 750 words

Professional skills - Essay Example School does not prepare you for these challenges out in the real world. One of the challenges relates to job decisions I had to make. The central challenge was to locate a job, which took me a long time. I sent many applications with no response. Here is an evidence of one application I sent with no response. Students wonder why they have to think about their career already or their future for that matter. It probably still seems too far away in the presence of more irresistible subjects such as final exams and housing lottery. On the contrary, students tend not to think of knowing exactly what to do after college. Instead, they prioritize college life, with primary aim of succeeding in the respective courses. However, if you imagine yourself in a certain career at that moment, it would remain an excellent opportunity to start making dreams a reality. In addition, even if you are not sure of what you want to do, it is still helpful to maintain focus. In fact, it is even more indispensable to maintain focus because of the many decisions that waits in the future. Moreover, It is would be imperious to not change your major course hastily while in college. Rather, an individual ought to remain vigilant and mindful while critically analyzing the available success opportunities. Possible careers now may also help you make other decisions while in college, including what activities to participate in and which courses to study. In College, an individual gets the exposure to many different opportunities and ideas within a single place. Moreover, looking ahead of time can also serve as a powerful motivator. Students who have even a vague sense of direction tend to do better than those who really do not know why they are in college. As a contemporary college student, you have many resources at your disposal, from the library to the career services office. You also have the internet, which can provide a wealth

Sacrament of marriage Essay Example | Topics and Well Written Essays - 1000 words

Sacrament of marriage - Essay Example This concerns the establishment of the relations among the people involved in the union, as well as, the attribution of the relationship to the purpose of God in the individual lives of the people2. Thus, from the catholic cannons, marriage is a sacrament between baptized people joined in union at the confines of the church doctrines. It constitutes the unbreakable bond of love between Christ and the people. Thus, like the other sacraments, the sacrament of marriage is a symbol to reveal the Lord Jesus, facilitate the divine life, and love to the people. The twentieth century saw the evolution of the theology of marriage within the developments of the church, begging with the incorporations established by Pope Pius XI in 930, and passing through to the Second Vatican Council and Pope Paul VI. The culmination was the unfolding of the writings on the insights of Pope John Paul II. The church drifted from the juridical presentation of marriage to adopt church pronouncements that personalized the duties and rights of marriage, to present it as a presentation for availing conjugal love between the spouses3. The Vatican and Cannon Law explains the definition of marriage as an intimate, exclusive, indissoluble communion of love and life shared by man and woman as a fulfillment to the design established by the Creator of their own good and procreation. This covenant entails joining two baptized persons, raising the dignity of the sacrament. Historical development ranges back to the initial establishments about the promiscuity of man, which instituted the need to develop religious cannons to streamline the practice of marriage4. The responsibilities associated also contributed to the establishment of the divine union, as practice of monogamy became the preaching from the church5. Thus, current establishments and practices in the sacrament of marriage have evolved

Macbeth coursework act 3 scene 4 Essay Example for Free

Macbeth coursework act 3 scene 4 Essay Macbeth is so important in this scene because its all about him in this scene and every thing that happens is revolving round him. Before this Banquo was killed by Macbeths hired murderers. During this scene Macbeth, Lady Macbeth and the lords are in the dining hall. They are celebrating Macbeth becoming king of Scotland, Macbeth starts to make a toast to celebrate the event when one of the murderers runs in and tells him that Banquo is dead. Macbeth then says,to our beloved friend who will be greatly missed. After this Macbeth walks back to his seat to see Banquo sitting there in his seat reaching out to him drenched in blood. Macbeth is extremely shocked he drops his cup and gasps. Macbth starts to panic and walks back still staring at the seat where he saw Banquos apparition and says, dont shake thy gory locks at me. In this particular age people really believed in ghosts and the supernatural. They also believed that you really would go to hell if you committed mortal sins in your life .They also believed that only god could make a man into a king and only god could take his life and if anyone were to take it into their own hands would pay dearly. ` Everything was going considerably smoothly up until this point at the banquet. Everything before this was quite relaxed until an excited mood starts to kick in during the banquet and it gets the audience excited and ready for more exciting stuff to happen. It sets an edgy unrelaxed and chaotic mood. We learn that Macbeth is now at this stage very paranoid and scared. Scared that someone will find out about what he has done and scared of the consequences. He knows deep down that he will have to keep killing to cover all this up and that is what he scared of. He said he would rather face a tiger than to keep on fighting with these ghosts and apparitions. Lady Macbeth constantly tries to reassure Macbeth that everything is all right and tries to calm down the lords who are present throughout all the commotion. She assures the worried lords that he will be fine saying on a thought he will be alright again. Macbeth is loosing it and is saying things to the lords which of you have done this in a very accusing manner. Ross then seems very concerned for Macbeth as he says what sights my lord, because Macbeth is the only one in the room who can see this apparition. In other words Ross is asking what are you seeing in these hallucinations. Macduff does not attend the banquo because he suspects Macbeth to be up to something mischievous and becoming king so quickly. This does not help Macbeth and Duncans grudge between each other as we see them fight later on in the play. After the banquet Macbeth is talking to Lady Macbeth still very shaken and anxious by what happened he says to her it will have blood they say and blood will have blood. He also says, I am in blood steeped so far that should I wade no more returning were as tedious as go o er.Which basically means that that he is in this too deep now and he cant get out of the trouble he has landed himself in. Which is the constant state of paranoia guilty conciseness and regret he is in and cant get out of. The symbolism in this scene during the banquet is the ghost of Banquo. It is a symbol of Macbeths guilt and the terrible thing he has done to his one time good friend Banquo. The blood also shows symbolism in a way that blood will have more blood. It might mean he may have to keep killing if he wishes to remain out of the list of suspects of murderers In other words he will kill any who oppose him or try to prove that he was the one who killed banquo and king Duncan. There is a lot of dramatic effectiveness in this scene. The moods change very suddenly during the banquet scene when Macbeth was making a speech the last thing you thought you were going to see is the bloody ghost of Banquo sitting there calling out to Macbeth. And before this it was all merriment with the lords all gathered round the table eating drinking and chatting to each other and all of a sudden this happened. There was also a lot of dramatic effectiveness in the language that was used such as dont shake thy gory locks at me, they say blood will have blood, what man dare, I dare approach the rugged Russian bear, the armed rhino or the hyrcan tiger, take any shape but that my firm nerves shall never tremble. A lot of dramatic effectiveness was used to make this scene, powerful, shocking, gripping and in some parts frightening. A Shakespearean audience would be very surprised and excited watching a play of Macbeth. This is because back then the upper rich class who by the way would have been the only kind of people who would have seen this play, would not be as used to bloody and violent scenes as there are in Macbeth. So Shakespeare was in a way quite ahead of his time when it came to writing plays. On the other hand a modern audience would not in my opinion act too shocked at the frightening bits of this scene as modern society are more hardened toward violence. This scene is one of the main thrilling scenes in the play and I think that is important because it adds that thrilling element that I think a lot of plays and films need to not stay too boring and one noted. The Mcbeth play was written for the ruling king james who was in power at that time and for the rich audience of the shakespearian era.

Sylvia Plaths The Bell Jar Essay -- Sylvia Plath Bell Jar Essays Depr

Sylvia Plath's The Bell Jar Depression and suicide are commonly discussed in today’s society; however, in the 1950s, incidents such as suicidal feelings were not mentioned due to being deemed too risquà ©. Sylvia Plath is well-known for her poetry, yet her prose is equally as noteworthy. According to Frances McCullough, The Bell Jar is a â€Å"pre-drugs, pre-Pill, pre-Women’s Studies† (Plath xiii) novel, which focuses on weighty issues which were not typically discussed during the time period. The semiautobiographical novel deals with depression and suicide, as well as a search for one’s identity, feminism, and rebirth. Therefore, The Bell Jar tackles various issues which were not discussed during the time of its publication. The novel follows the plight of a young woman, Esther Greenwood, as she begins a downward spiral in her mental health, slipping farther and farther away from reality. She delves deep into a depression, which is directly related to her search for her own identity. When one does not know one’s self, it becomes a struggle to develop relationships with others and succeed in life. Esther does not know who she is and this causes her to sink into a depression, leading to multiple suicide attempts. Esther is in a position in which she should be content, as a guest editor of a women’s magazine; however, she is not satisfied with her position: I was supposed to be having the time of my life. I was supposed to be the envy of thousands of other college girls just like me†¦I guess I should have been excited the way most of the other girls were, but I couldn’t get myself to react. (I felt very still and very empty, the way the eye of a tornado must feel, moving dully along in the middle of the surroundi... ...ed closely by societal members, causing the impending state of depression. The Bell Jar was the first novel of the time period to address such weighty issues as depression, suicide, sexual conduct, and feminism. Plath’s work impacted me greatly because, like many college students, I have gone through a period of searching for my true identity and could closely relate to the novel. Depression and suicide are often misunderstood by society; however, Plath’s semiautobiographical novel gave people an insider’s perspective â€Å"of what madness is actually like† (Plath xiii). Works Cited Kendall, Tim. Sylvia Plath: A Critical Study. New York: faber and faber, 2001. Plath, Sylvia. The Bell Jar. New York: Perennial Classics, 1996. Plath, Sylvia. Tulips. Ed. Jahan Ramazani, Richard Ellmann, & Robert O’Clair. New York: W.W. Norton & Company, 2003.

Rationing Healthcare

Rationing Healthcare: America's Best Bet John Curry Keller Graduate School Health Rights/Responsibilities HSM 542 Prof. Michelle Gomillion February 24, 2013 Abstract Rationing Healthcare: America's Best Bet Introduction. Within the last decade private insurance premiums have doubled, rising four times faster than wages. Insolvency of the current government assisted healthcare programs, Medicare and Medicaid, are on track to occur within the next eight years (Singer, 2009, para. 3).Facts such as these lead most experts and scholars such as Peter Singer, bioethics professor at Princeton University, to believe rationing of healthcare is not only necessary but highly desired for all stakeholders involved. The fact of the matter is that healthcare is a scarce resource, and like all scarce resources, it requires close management and rationing to ensure its best use. At present, healthcare in a sense, is rationed through price. In the realm of public opinion however, rationing healthcare is often times connected to the highly politicized word, ‘socialism’ and is highly undesired.In its truest form however, rationing simply put, is a way of distributing limited resources to garner the best overall â€Å"bang for the buck. † In healthcare, rationing is a manner of which providing the best quality of care to the largest number of patients. Investopedia defines rationing as: The artificial restriction of raw materials, goods or services. Rationing commonly occurs when governments fear a shortage and want to make sure people have access to necessities, such as after a natural disaster or during a war.Governments can also impose rationing in the face of failed policies such as central planning, or may be forced to use rationing as a result of shortages (â€Å"Definition of ’Rationing’,† 2013, p. 1). This paper’s purpose is to examine the rationale behind the rationing of healthcare. It will examine the affect it has on healthc are delivery, impact on healthcare providers and consumers, possible solutions, and the role healthcare administrators/managers play in the process.The paper will reference institutions such as the National Institute for Health and Clinical Excellence (NICE) and other national healthcare systems like Great Britain, Australia, and Canada. In addition, a definition of quality-adjusted life-year will be presented and debated as a possible option to ration care fair and proportionately. Affect Rationing Has on Healthcare Delivery. Challenger’s arguement. Sally C. Pipes, Chief Executive officer of Pacific Research Institute and adversary to the rationing of healthcare, wrote an article titled â€Å"Obama Will Ration Your Healthcare. Within the article, many subjects are discussed, including the National Institute for Health and Clinical Excellence (NICE), a rationing system that controls government costs. It is Pipes’ belief that rationing healthcare will result in the eld erly population being discriminated against due to cost benefit analysis. Her article goes on further to state, â€Å"the process of determining which drugs and which treatments would be approved for use would be quickly politicized† (Pipes, 2008, para. 9).There is strong argument that rationing healthcare would ultimately fail in the hands of public opinion. To make this point, Pipes references lessons learned in managed care during the 1990’s. The goal of cost containment was successful however rejected by US citizens resulting in Congress passing a patient’s Bill of Rights (Pipes, 2008, para. 8). Other advocates against healthcare rationing state similar responses to Sally Pipes. Claire Andre and Manuel Velasquez, members of the Markkula Center for Applied Ethics, go as far as quoting Euripedes, 500 B. C. I hate the men who would prolong their lives by foods and drinks and charms of magic art perverting nature's course to keep off death. They ought, when they no longer serve the land to quit this life, and clear the way for youth. It is their firm belief that through rationing, healthcare would result in the elderly and disabled populations being limited in their care because of a measure called a quality-adjusted life-year (QALY). QALY is a unit designed to enable a comparison of the benefits achieved by different forms of health care (Singer, 2009, para. 22).Andre and Velasquez state the morals of such rationing would be unjust and take away constitutional rights to receive equal care. Proponent’s arguement. Many proponents for rationing healthcare resources feel it is only a matter of time before it becomes necessary. Healthcare analysts and providers predict a health care crisis because of: * Costs of Healthcare * Increased number of uninsured individuals * Unknown status of current healthcare system Factors that are affecting these conclusions consist of: * Expenses are rising faster than the cost of living. Medicare and Med icaid spending (which comprises 26 percent of the federal budget) is expanding faster than the economic growth rate * Individuals and their families continue to pay a significant amount out of pocket (Ukleja Center for Ethical Leadership, 2012, Slide 3) While these factors are compelling, the numbers representing US spending costs ultimately lend credence to the argument for healthcare rationing. In June of 2011, the National Coalition on Health Care reported healthcare spending reached 18. 2% of US Gross Domestic Product (GDP), up by 5. % from the prior year (The National Coalition on Health Care, 2011, p. 1). With a continued climb in spending, insolvency of the current healthcare system could occur as early as eight years. President Obama has plainly stated â€Å"that America’s health care system is broken† (Singer, 2009, para. 5). Proponents for the rationing of healthcare are in agreement with the President and see little to no alternative. While some feel rationi ng is the way to avoid bankrupting the healthcare system others believe the wrong form of rationing is already occurring in the form of ability to pay.Examples of such rationing comes in the form of pharmaceutical deductibles for life saving medication. If the individual is unable to afford the medication they go without. Professionals like Simon Rottenberg, Professor of Economics at the University of Massachusetts, and David J. Theroux, President and Chief Executive Officer of The Independent Institute and Publisher of The Independent Review, warn against this form of rationing and instead, believe it should be based on a measurement of life quality.They state: There is a strong emotional attraction for price controls as a way for the government to â€Å"do something. † However, well-intentioned motives are not enough—the results also count and whether the consequences from government action are beneficial to the public, especially the disadvantaged, or not (Rottenber g ; Theroux, 1994, p. 1). Examples of where well-intentioned government motives failed in their attempts to ration health care based on price can be found in Germany and Japan.Due to the belt tightening based price rationing both countries experienced shortages of medications, reduced funding for research, and black market criminal activity, along with dissatisfied patients (Rottenberg ; Theroux, 1994, p. 2). Although there is a valid argument for rationed care, determination of what factor should be used to determine who gets what care is still up for debate. Under the solutions category of this paper quality-adjusted life-year (QALY) will be further defined and labeled as the best way to ration care. A method for calculating QALY will be explained and its validity defended.Current Impact on Healthcare Consumers and Institutions. Health care organizations around the world all rely on some form of rationing of care due to limited resources. Ultimately rationing limits access to heal thcare. In the case of the United States, this is done through health coverage both government and private. Creating a universal coverage system will require a rationing system that is both ethical and cost effective. Its impacts can only be examined in theory based on review and comparing of the US to that of other countries’ such as Canada and Great Britain.Review of healthcare rationing in the United States. When comparing the United States’ current healthcare coverage system to those of other countries, the country does not measure up. Under the current system, health care costs in the US result in absorption of approximately one in six dollars of national spending (Singer, 2009). A poor economy along with increased healthcare costs have reduced the number of those with healthcare coverage. In 2012 the estimates indicate approximately 44. 6% of US citizens have health care coverage, a decline of 1. % from the prior year (Young, 2013). At present, the US spends 1. 5 times more than other countries around the world (Kane, 2012, para. 8) with 90% percent of Americans who believe the US healthcare system needs fundamental changes or a complete overhaul (Center for American Progress, 2007, p. 3). Great Britain. In Britain, all citizens have healthcare coverage, a sharp contrast to the United States. 76% of citizens in Great Britain approve of the current system (Singer, 2009) and 9. 6% of GDP is spent on their healthcare needs (Kane, 2012, table 2).The country uses the National Institute for Health and Clinical Excellence (NICE) as a resource for determining the rationing of health care services. NICE is an independent organization that provides national guidance and standards on the promotion of good health and the prevention and treatment of ill health (NHS Choices, 2011, para. 3). The organization focuses on: * Public health * Health technologies * Clinical practice * Quality standards * Quality and outcomes framework Canada. Possible Solution. QALY is an opportunity as a measurement for a unbiased approach to organizing healthcare under an umbrella of unified understanding. As a proponent to rationing of healthcare, QALY offers an approach that focuses on the best quality of life compared to that of life extensions. For example, an individual who is 3o years of age has a life expectancy of 70 years compared to that of someone who is 85 years of age who has exceeded their life expectancy. It is cost beneficial to provide life -saving medicine to the individual who is at 30 opposed to the one who are 85 because there is a greater bang for the buck.In essence QALY is a measurement that can help determine the best way to use resources and allocate funds toward the best overall outcome. Unfortunately this decision can result in death for those of less dire circumstances or for those that are less likely to result in successful outcomes. Until American citizens decide on the emphasis of cost vs. life the matter will remain unre solved. Until then, healthcare remains in a grey area where they attempt to balance the value of life with the costs that are associate with maintaining life. References Andre, C. ; Velasquez, M. (2010). Aged-Based Health Care Rationing. Retrieved from http://www. scu. edu/ethics/publications/iie/v3n3/age. html Center for American Progress. (2007). Health Care by the Numbers: Ensure Affordable Coverage for All. Retrieved from http://www. americanprogress. org/issues/healthcare/news/2007/05/03/2962/health-care-by-the-numbers/ Definition of ’Rationing’. (2013). Retrieved from http://www. investopedia. com/terms/r/rationing. asp#axzz2Lp5M2H7u Kane, J. (2012). Health Costs: How the U. S. Compares With Other Countries. Retrieved from http://www. pbs. rg/newshour/rundown/2012/10/health-costs-how-the-us-compares-with-other-countries. html NHS Choices. (2011). Health watchdogs and authorities . Retrieved from http://www. nhs. uk/NHSEngland/thenhs/healthregulators/Pages/nice. a spx Pipes, S. C. (2008). Obama Will Ration Your Health Care. Retrieved from http://online. wsj. com/article/SB123060332638041525. html Rottenberg, S. , ; Theroux, D. J. (1994). Rationing Health Care: Price Controls Are Hazardous to Our Health . Retrieved from http://www. independent. org/publications/article. asp? id=1201 Singer, P. (2009). Why We Must Ration Health Care.Retrieved from http://www. nytimes. com/2009/07/19/magazine/19healthcare-t. html? pagewanted=all;_r=0 The National Coalition on Health Care. (2011). Health Care Spending as Percentage of GDP Reaches All-Time High. Retrieved from http://nchc. org/node/1171 Ukleja Center for Ethical Leadership. (2012). Rationing Health Care. Retrieved from www. csulb. edu/colleges/cba/ucel/modules/documents/rationing-health Young, J. (2013). Number of Uninsured in U. S. Rises as Workers Lose Jobs and Health Insurance. Retrieved from http://www. huffingtonpost. com/2012/02/14/number-of-uninsured-in-us_n_1276189. html

What are the similarities and differences in the very disturbed or disturbing characters which are presented in Havisham, Hitcher and The Laboratory?

There are many similarities between each of the characters in these poems but they also all vary in many ways.It appears that all of the characters are homicidal or otherwise intent on violence towards another person,but each of the characters does it in a different way. The poem â€Å"Havisham† is is a monologue spoken by Miss Havisham, a character in Dickens ‘Great Expectations'.After being left at the alter by he fiancà ¯Ã‚ ¿Ã‚ ½, she continues to wear her wedding dress and sit in her room without washing or changing her clothes for the rest of her life, while she plots revenge on all men.She tells the reader that has has prayed everyday for the death of her fiance and that her eyes have shrunk hard and her hands have sinews strong enough to strangle with – which fits her murderous wish for revenge on her, â€Å"beloved sweetheart bastard.Not a day since then have I not wished him dead.† Read this  Respiratory Activity Though Miss Havisham has not actually harmed another person she is willing to and wants to either kill or badly hurt the man who left her standing at the altar. She is similar to the speaker in Hitcher by her wish to hurt another person but she is has more in common with the speaker from The Laboratory because she has also been hurt by a man and wishes revenge. The poem â€Å"Hitcher† has a character who expresses violence in a completely different manner.The poem is a sort of monlogue where the speaker casually admits to possibly murdering an innocent hitchhiker.The speaker tells us that he has been taking time off work – faking illness and not answering his phone. Being threatened with the sack, he goes in to work again and gets a lift to his hired car. As he drives out of Leeds he picks up a hitchhiker who is travelling light and has no set destination. Some little way later he attacks his passenger, and throws him out of the still-moving car. The last he sees of the hiker, he is â€Å"bouncing off the kerb, then disappearing down the verge† – we do not know if he is dead or just badly injured. The driver does not appear to care. The speaker in this poem has actually harmed or possibly killed another person and does not seem even slightly troubled by what he has done. This person is similar to the other speakers because he wants to hurt people but is largely different because he has actually carried out his actions by killing or injuring somone instead of wishing or plotting. The Laboratory is a poem about a woman in 18th century France who is planning to kill her rival in front of her lover at the King's palace. It is in the form of a monologue and she is at an alchemist's shop or an apothacary, telling the proprieter about her plans.As she tells the shop owner and the reader of what she plans to do she expresses an interest in the type of poison the old man is preparing and exactly what it will do to her victim- – like the gum in the â€Å"mortar†.†This seems to suggest that she is unstable in someway or becoming deluded.The speaker has begun with a specific purpose – of poisoning one person – but now she seems to want to poison more than one person (Pauline and Elise). The desire and will to inflict pain on others is a similarity is still present in this poem.The speaker in this poem is closer to actually commiting murder than the speaker in ‘Havisham' but has not yet gone as far as possibly killing someone like in ‘Hitcher'. Overall there are many similarities and differences between all of the speakers in the poems.All show signs of a decaying sanity because of what has happened to them.Though each either plans to commit murder or has commited murder because of a different reason or in a different manner.

Methodology case study of Commercial Bank of Qatar

Methodology case study of Commercial Bank of Qatar This section will provide an overview of the methodology and the data collection tools used in doing the case study of Commercial Bank of Qatar in view of increasing active customer base of electronic banking services in the bank.Advertising We will write a custom dissertation sample on Methodology: case study of Commercial Bank of Qatar specifically for you for only $16.05 $11/page Learn More The present research is a qualitative as well as quantitative analysis of the effectiveness of e-banking services in Qatar. It uses a descriptive survey design to investigate if employees as well as customers of the bank are comfortable with the currently used e-banking platforms and what they like or suggest having in e-banking. The findings provide a detailed analysis of the data from a given population to determine the status of e-banking. According to Dawson (2009), it is important to know the difference between qualitative and quantitative methods before research methodology starts (Research Methodology: An Introduction, n.d.).(please be noted that there is no author that is why title name is used). Qualitative research involves subjective data. Dawson (2009) mentions that qualitative research focuses on behaviour, attitude and experience through the methods like interviews. Since attitudes, behaviour and experiences are very important so this kind of research tries to get in depth feeling and opinion from the people who participate in the interviews. survey (Research Methodology: An Introduction, n.d.). Quantitative research is a pragmatic approach used for research purposes. The quantified data is captured here. It involves objective data. Collection of large data has encompassed the use of questionnaires as well as structured interviews. According to Dawson (2009), quantitative research aims to target more people and connecting with people. He further mentions that this method is much quicker than it happens in qualitative research. Both the researches need skilful, trained and experienced researchers. According to Veal (2005), the following are some traits of the qualitative approach (Research Methodology: An Introduction, n.d.): This method aims that the researcher understands the personal experiences of the participant in depth. It mainly aims at people’s understanding instead of focusing on external causes. It helps the researcher to understand the research issues form the point of view of the participants. It examines personal changes happened in a period of time. It focuses on human-interest issues Research Methodology This part of research deals with research methodology that was employed in conducting the study. It, therefore, covers the research locale, research design, target population, sample selection, research instruments, conducting, reliability of research instruments, validity of the research instruments, data collection procedures, data analysis, and reporting.Advertising Looking f or dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research methodology that was used in the study is the combinationmixture of qualitative as well as quantitative research methods. By using this mixed methodology, the hypotheses of the research questions can be measured, determined, and analysed. The method also helped in determining the quantity and consistency of results. The method contributed in determining the satisfaction of the employees and the customers of the bank for e-banking system within the bank. The method used is a descriptive representation of the phenomenon and the collect of quantifiable data that can be statistically verified and analysed to measure the effectiveness of the whole research. Hence, the qualitative research technique was used as it was concerned with the quality of the data.or kind. This research technique uses in depth interviews for exploring the better view of t he situation. It also intends to know about the understanding of people relating to a particular subject or institution (Research Methodology: An Introduction, n.d.). Moreover, the survey provided important statistical quantitative data to compleiment and confirm the findings presented by qualitative data. Qualitative research is done with an aim to improve quality and is often considered as ‘Motivational Research’. It also focuses on people’s opinion about particular subjects or institutions (Research Methodology: An Introduction,n.d.). The statistical survey provides standardized information about the research subject. It is a well-organized way to gather information regarding the understanding of a subject by a large number of respondents. For the purpose of this study, Likert scale, a bipolar scaling method, is used to construct the questionnaire. Likert scale is used to construct questionnaires to get psychometric replies from the people. It aims at obtainin g the degree of agreement or knowing the preferences of the respondents. These scales do not use comparative techniques, but rather evaluate a single feature. The level of agreement has to be shown with the statements in an ordinal scale (Bertram, n.d.).Advertising We will write a custom dissertation sample on Methodology: case study of Commercial Bank of Qatar specifically for you for only $16.05 $11/page Learn More The Likert Scale is an easy to use system in the surveys. It can be in the form of self- completion questionnaires or can be given as a self-completion part of survey, administered by an interviewer (Brace, 2008). In this system, participants show their agreement on any statement by using different scales. are asked to show their degree of agreement with the given statement. Likert scale system uses five-point scale system where the respondents have to pick any one option from the given five points. Before the final distribution of the question naire, a test research was carried out. For this purpose, 10 copies of questionnaire were sent randomly through email. The aim of the pilot study was to make sure that the questionnaire is easy to understand to the participants. Then the questionnaire was sent to the sample selected for the research. The design is best suited for this study. The rationale behind the choice of the design is that it studies individuals or objects as whole units and not in parts. The design also investigates tunnel environmental conditions in depth with a view of understanding it more broadly. The purpose of the study is to study how to increase active customer base of electronic banking services in Qatar bank. the different cultural factors which are influencing UK businesses. Quantitative research methodology is used because data (perceived effectiveness) being tested in this study was through various sources which support it. The study is guided by the actual data collected from the respondents, and the purpose of the study is to analyze them. Such worldview requires the analysis of the strength of the facts and comments. This worldview entails a systematic procedure and structure in the research process because it follows a rule-bound approach, which meant that this worldview made use of surveys, content analyses, field experiments, and other assessments that will collect verifiable data (Philimore Goodson, 2004). The worldview also entails the focus on data that will reveal trends, patterns, and statistical relationships. A quantitative research methodology will also be used because the method will utilize open –ended questions as well as close questions; pre-determined approaches, and numeric data (Creswell, 2003).Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Ross (1999), the quantitative method is more frequently associated with using surveys, which entails studying a large number of subjects that is drawn from a specific population. The research design for this study will employ the use of survey questionnaires and analyzing data gathered from the respondents. The study involved the use of the questionnaires. These were prepared in advance, and the questions were reviewed to find their relevancy in the concept being investigated. The language used in the questionnaires was relativelysimple, which could moderate to be understood by the people and the procedure was understood. There were some short answers type questions too where the participants had to choose just one answer out of five options. Population and Sampling Procedure The population of interest for this study is 20 people working with different banks including Commercial Bank of Qatar. A large no of participants is used in the sample. Since this is a descriptive design, sampling is a significant process because of the need to obtain an accurate representation of the population (Heck, 2004). Instrumentation Survey questionnaires were used as the research instrument. The survey was conducted in three ways- a face to face interview, a telephonic interview and through emails. In a face to face interview, all the participants were provided with survey questionnaires in order to determine their perceived level of explaining their views on e-banking platforms and their suggestions for e-banking system. The survey instrument was based on the general type of questions related to their understanding about e-banking and its system.There were two types of questions open-ended and closed, targeting different groups from different banks. In a telephonic interview similar survey questionnaire was used. Normally telephonic interviews are avoided in the qualitative research as the reliability of data seems not to be very authentic. Also there is much probi ng required. Though the respondents feel comfortable through a telephonic interview yet, it is perceived that the quality of the data will not be very good (Novick, 2011). Two sets of the questionnaire were prepared recognizing the different levels of understanding of the situation by the employees and the customers of various banks including Commercial Bank of Qatar. Reliability The data collection method that was used needed to be clearly defined and described; in terms of the how instrument has been tested and validated by past studies (Sunderman et al., 2004). The strategy for obtaining good measures for the study involves upholding the relevance and appropriateness of the study for the data collected and the purpose of the study. Thus, the instrument section clearly defined the processes for this method, which will enable future researchers to duplicate the study. In order to uphold the reliability of this study, the participants were selected according to their various types o f nationalities. The questionnaires targeted people from different banks as per the setting of its questions. Data Collection Procedures The dissertation captured both primary and secondary data to get proper answers of the research questions. For this study in depth interview was chosen as data collection method. The questionnaire was used for in depth interview. The survey took place at the participants’ work place so they could feel relaxed and comfortable and could answer the questions with their full thoughts, experiences and feelings. According to Kinnear and Taylor (1979), â€Å"In-depth interviews may be defined as an unstructured personal interview which uses extensive probing to get a single respondent to talk freely and to express detailed beliefs and feelings on a topic with little directional influence from the researcher† (as cited in Research Methodology: An Introduction, n.d.). Each participant was asked 4 open ended and 6 close ended questions. Every q uestion was explained by the researcher to make sure that the respondent understood the question and was comfortable to answer. This survey lasted for half an hour. Primary data is composed through direct practice. First the researcher gets some insight of the issue by collecting secondary data then primary research is conducted. This process involves many forms such as questionnaires, direct observation and telephonic interviews. Secondary data is an available data and it is collected by others. Secondary data is time saving which one could spend while collecting data. It gives bigger and better data. If any researcher could try to collect on their own, it could be expensive for him. The main advantage of using secondary data is that it is obvious that background work like literature reviews, any case studies etc have already been done. Uses of texts and other statistics have been done and personal contacts have been consumed. On the other hand, there are some drawbacks to the fact that the researcher is not able to check the data face-to-face so it is difficult to check the reliability of the data. It was planned how to reach the people for collecting data. The locale of the study was conducted in various Qatar banks. The choice of location was based on how accessible the organisations were to the researcher based on Singleton’s (1993) argument that the ideal setting for any study should be easily accessible to the researcher. The target groups for this research were the employees as well as customers working with different banks. A sample that is fully representative of attitude and views of people that use e-banking was selected. Sampling is a technique used by researchers to gather information. It involves selecting individuals or objects from a population or a group for study. The main research instruments to be used in this study were questionnaires. In this case, three sets of questionnaires were prepared for the target groups. These questions t argeted many employees and customers of different banks. After making the survey questionnaire, some people were approached directly but some people of any particular companies were approached through their banks’ administration department which would receive the questionnaire. The test-retest method was used when one bank was selected. Printed copies of the questionnaire were distributed later. The questionnaire was given to the respondents to fill for a later scoring. The participants were given sufficient time to complete the questionnaire. After one week, the same questionnaire was given to the group for scoring. Ethic Issues The qualitative research has different ethical problem in comparison to quantitative research. The ethical conflict occurs in connection to how a researcher approaches a group and what kind of effect he may have on the participants. The main focal point of qualitative research is to define, explore and examine people their likely atmosphere. Responde nts were made aware of the purpose of the study, the researchers agreed not to reveal the identities of the participants and not to disclose their personal information for ethical reasons. All the respondents were made sure that their views on any questions would be kept confidential. This was to win their trust so the quality of data could be good. A particular time frame of the survey was decided and it was determined that interview time would not exceed from the set time and the respondents would not be stressed except they themselves wanted time for answering questions. Primary Research Findings This dissertation presents the finding of the primary research. The primary research was conducted by making questionnaires and those questionnaires were distributed among 20 participants. The participants were divided in two groups. This division was based according to their availability as an employee and as a customer of the bank. The survey was conducted among 10 people through their administrative department and also by sending them mails. Rest other people were interviewed through telephone and personally. This research was carried out to collect data. Different questions were formed to know the answers from different groups to identify if they were satisfied with e-banking system of their banks. Each participant was explained clearly each and every question. The results of the interview are shown below: While asking about the authentication techniques utilized for e-banking in the bank, some employees responded that banking activities are more sensitive than any other internet activities so advanced security standards are required. Normally there are two factors of authentication: The user know which could be his password, PIN or pass phrase The user has that could be his smart card or if he has any hardware token. The most common method is user name password but to make it more secure, the bank normally ask for OTP which is One Time Password. The implemen tation of the authentication is divided as follow: A certificate based approach A one-time password approach A timer based password approach A certificate-smart card based approach Some respondents mentioned about mutual authentication techniques in their banks. That focuses on the connection between the user and the bank. It actually submits the idea that two parties are authenticating each other. In online authentication processes, mutual authentication is related to website-to-user authentication. It shows that the user is using a valid banking website. In mutual authentication the customer is asked some questions and he chooses an image, its title and a text phrase from some collections of images. These images are provided by the bank when the customer enrols himself with that bank’s website. After first login the customer has the option of replacing the image from the one he chose at the time of enrolment. When the customer enters login id and password the site asks so me questions arbitrarily and after getting the answers, it shows image, title and phrase. If the image shown is right, the customer can log in. If the image shown is not right, the customer does not log in and customer can contact the bank. This is a good way to know for the customer whether the bank site is genuine or fake. This technique between the customer and server is called mutual authentication and it helps in capturing the phishing cases. Such images are one of the authentication features which can be provided for website authentication. These images actually stop the use of the website of the bank in an unauthorized way and protect the customers from being the victim of any fishing activity. These images can be saved in three different ways: Images saved at the client side Images saved at server side Images can be separated in two ways- saving some at server side and some at client side and then mixing them by using visual cryptography While asking about security measure s taken by the their banks, some employees answered that first of all, while logging in the Online Banking Service, a secure session is specified by the URL http//.. Also, Secure Sockets Layer Encryption Technology is used to encrypt personal information before the customer leaves his computer. ATM card no or user name and password are used to keep the data confidential. The bank suggests changing the password in every 6 weeks. For security reasons there is time out session if the site is not used for 15 minutes. The important question related to new products of the bank got quite adequate answer from the respondents. They mentioned that new services like home banking, internet banking, phone banking etc. are being integrated within the banking system. With the rapid increase of e-finance, completely innovated methods of offering financial services like internet banking and other technologies have fused in the financial systems. Such types are new services are drawing the attention of customer and the bank is generating new customers with a rapid speed. Some employees mentioned that they wanted to have better modules that have the customer register himself from A-Z without employees’ interference. While asking about the steps taken to attract generation Y customers, they mentioned that banking institutions are constantly engaged in applying diverse techniques to offer substantial services to their customers and to attract more customers to the bank which especially includes generation Y customers. It is vital to consider the generational differences in the process of planning new products. The primary focus of the present day financial market is GEN-Y that lives a vibrant lifestyle upheld with basic financial products like cards, internet and mobile banking, loans etc. Unlike Generation X, they are not keen on investment or retirement products. Therefore, products should be designed according to their personality, mind-set and standard of living. They f urther mentioned that Gen Y’ers are most occupied with mobile banking. Hence, it is important to develop a mobile strategy enabling them to have different options for paying with the smart phone such as making payments by text, through the browser and the mobile app and at the time of sale. While asking about the benefits of e- banking to some consumers, they mentioned that electronic banking has been effective in transforming the lives of consumers and changing their expectations. Their life has become easier in terms of dealing with banks. The customers do not have to go the bank and wait in a queue. They can easily get money through ATM machines. Though majority of customers are looking for enhancing the electronic banking services and have it more interactive. While asking the customers of the bank about precise services of their banks, they mentioned that, they have the facility of opening accounts online or on mobile and can easily send money from one place to another. They have up-to-date customer services. The customers showed their satisfaction for the security measures taken by their banks in e-banking. They believed that their accounts were safe with the bank. While asking about the difference between e-banking and traditional banking cost, the customer said that the cost of e-banking was lower than traditional banking. They mentioned that e-banking is much more convenient than traditional banking. For the measures taken by their banks for improving their e-banking services, a few customers said that the financial institutions need to utilize a fundamentally innovative strategic approach to meet the distinguishing needs of the Gen Y consumers. The Gen Y is surpassing the older generation in terms of online banking convenience, confrontation with the conventional marketing and environment related considerations. Hence, it is important to visualize their requirements in view of larger market benefits. Some of the customers were aware with the i nitiative taken by a Netherland bank, which has adopted the method of mobile payments for online TV content through banks own micropayment systems called MiniTix. It enabled the users to pay by SMS or mobile Internet for online and TV content. It also offered scenario for monetization of the growing retailing prospects through Internet. These services reverberate with the Gen Y-ers. Some of them mentioned that the consumers are multi channel users so the banks should focus on creating integrated experience across channels. Banks need to produce appealing offers to magnetize Gen -Y for making them visit the branch. They should be enabled to apply and disburse premiums online. Moreover, they should be provided the facility of verifying the premium particulars on their mobiles. These advantages attained through e banking may enable the banking institutions to attain popularity among customers and innovate further in capitalizing on these channels. A few customers were aware of the newl y introduced mobile payment platform Boku, which is being well accepted e-banking service around the world. Boku allowed people to pay online with their mobile number. It minimized the efforts made in entering the long credit card numbers for every purchase on the web. The charges reflected on their mobile phone bill so these customers wanted their banks also to adopt such technology to enhance their banks’ e-banking services. The data taken on likert scale is elaborated below: The Employees Data for E-banking Service The above mentioned data shows that 50 percent of the employees said that using mobiles as contact-less payment instruments for executing small transactions is a good practice by banks. 40 percent of the employees showed their appreciation towards the facilities such as online funds transfers, online updates of stock prices and trading in stocks online. 10 percent of the employees showed their appreciation towards the technique of opening an account with the ba nk using their mobile phone or phone camera. 15 percent of the employees got agreed that using social media to brand the banks is a successful technique. The Consumer Data for E-banking Service The above mentioned data shows that 59 percent of the consumers said that using mobiles as contact-less payment instruments for executing small transactions is a good practice by banks. 23 percent of the customers were satisfied with the services like transfer of funds while travelling. They confirmed that it is very useful to know the stock prices online. 9 percent of the consumers found it interesting to open a bank account with the help of their mobile phone. 10 percent of the customers got agreed that using social media to brand the banks is a successful technique. References Research Methodology: An Introduction, n. d, newagepublishers.com/samplechapter/000896.pdf Bertram, D, n. d,‘Likert Scales†¦are the meaning of life’, CPSC 681 – Topic Report, http://poincare .matf.bg.ac.rs/~kristina/topic-dane-likert.pdf Brace, I, 2008, Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research,2 edn., Kogan Page Publishers, United States Phillimore, J. Goodson, L. 2004 Progress in qualitative research in tourism:  Epistemology, ontology and methodology in Qualitative Research in Tourism: Ontologies, Routledge, New York, http://books.google.co.in/books?id=3WGBAgAAQBAJpg=PA21lpg=PA21dq=Progress+in+qualitative+research+in+tourism:+Epistemology,+ontology+and+methodology+in+Qualitative+Research+in+Tourism:+Ontologiessource=blots=-zd9Gk_iNasig=x-_JZG07gqLV2UkcmFfUhVEqcCYhl=ensa=Xei=WFA1U8HeDuGkigfY4oDQAgved=0CC4Q6AEwAA#v=onepageq=Progress%20in%20qualitative%20research%20in%20tourism%3A%20Epistemology%2C%20ontology%20and%20methodology%20in%20Qualitative%20Research%20in%20Tourism%3A%20Ontologiesf=false Creswell, J.W, 2003 ‘Research design: Qualitative, quantitative, and mixed methods approaches.’ Thousa nd Oaks, CA: Sage Publications E-banking to sweep Middle East, 2002, ameinfo.com/blog/real-estateproperty-management/ebank/e-banking-to-sweep-middle-east/

The Plays of Agatha Christie

The Plays of Agatha Christie Agatha Christie wrote more best-selling crime novels than any other writer. As if that weren’t enough, in the 1930s she began a â€Å"second career† as a record-breaking playwright. Here is a glimpse of the best mystery plays by the master plot-twister herself. Murder at the Vicarage Based on Agatha Christie’s novel, the play was adapted by Moie Charles and Barabra Toy. However, according to biographers, Christie assisted with the writing and attended many of the rehearsals. This mystery features the elderly heroine Miss Marple, a rather gossipy old woman with a knack for solving crimes. Many of the characters underestimate Miss Marple, believing her to be too confused for detective work. But it’s all a ruse – the ol’ gal is as sharp as a tack! Murder on the Nile This is my favorite of the Hercule Peroit mysteries. Peroit is a brilliant and often snooty Belgian detective who appeared in 33 Agatha Christie novels. The play takes place on board a palace steamer traveling down the exotic Nile River. The passenger roster contains vengeful ex-lovers, devious husbands, jewel thieves, and several soon-to-be corpses. Witness for the Prosecution One of the best courtroom dramas ever written, Agatha Christie’s play provides mystery, surprise, and a fascinating look at the British justice system. I remember watching the 1957 film version of Witness for the Prosecution starring Charles Laughton as the cunning barrister. I must have gasped three different times at each astounding twist in the plot! (And no, I don’t gasp easily.) And Then There Were None (or, Ten Little Indians) If you think the title â€Å"Ten Little Indians† is politically incorrect, then you’ll be aghast to discover the original title of this famous Agatha Christie play. Controversial titles aside, the plot of this mystery is marvelously sinister. Ten people with deep, dark pasts arrive at a wealthy estate hidden away on a remote island. One by one, the guests are picked off by an unknown murderer. For those of you who like their theater bloody, And Then There Were None has the highest body count of the Agatha Christie plays. The Mousetrap This Agatha Christie play has earned a spot in the Guinness Book of World Records. It is the longest running play in the history of theater. Since its initial run, The Mousetrap has been performed over 24,000 times. It premiered in 1952, transferred to several theaters without ending its run, and then found a seemingly permanent home at the St. Martin Theater. Two of the actors, David Raven and Mysie Monte, played the roles of Mrs. Boyle and Major Metcalf for over 11 years. At the end of each performance, the audience is asked to keep The Mousetrap a secret. Therefore, in honor of Agatha Christie’s mystery plays, I will remain silent about the plot. All I will say is that if you are ever in London and you want to watch a delightful, old-fashioned mystery, then you should definitely watch The Mousetrap.

Opportunity Essay Example | Topics and Well Written Essays - 1000 words

Opportunity - Essay Example Success does not depend on how hard a person works but how appropriate a person works. Opportunities therefore present us with chance to work appropriately in order to meet our objectives and responsibilities. This essay will therefore discuss the availability of opportunities in America with emphasis on American students. As a country, America started with the American dream that was initiated by the great pioneers and founders of the nation. Through the American dream, the country has been able to achieve its current success and global position. Working towards a sustainable nation was part of the American dream that has helped the country attains its global position as the most prosperous nation and the country with the strongest economy. How much the country has lived the dream is questionable due to the current economic difficulties experienced in the country (Colombo, Cullen, & Lisle, 1992). These economic difficulties not only affect the country but also the entire world since America is a symbol of global economy. Americans and specifically the American students have the chance to prove to the world that America is capable of living the American dream. Currently there are numerous opportunities for the people and specifically the students to make this reality. Presently the country is recoveri ng from a financial crisis and it is a concern to the government and the world. The recession presents an excellent opportunity to American students to defend the American dream. Knowledge is strength; students have acquired a lot of knowledge from their school and education. Although most of this knowledge is theoretical, students have the ability to utilize this knowledge to solve the current financial problem. Finding a solution to the recurring financial crisis is important to the country’s economy as well as the global economy and hence an

Report outlining the major stages & variables of Business Relationship Literature review

Report outlining the major stages & variables of Business Relationship development (BRD) - Literature review Example Any organization specialising in the production of a particular goods has a number of supplier who supplies raw materials and equipments to the company. Thus, stages for widening supplier relationships are the focus of the current study. This report gives insights into the essential steps and ideas required in attaining an effective supply chain management strategy in the concerned DIY furniture company. The concept of business relationship management deals with linking the organization with various stakeholders in order to fulfil business requirements as efficiently as possible (Krause et al. 2007). In order to develop a new supplier relationship, organizations like DIY furniture provider, can implement the supplier relationship model. The Supplier Relationship Model (SRM) consists of planning and maintaining a constructive relationship with the suppliers who supply materials and goods to the business (Hakansson, 1982). SRM is a part of supply chain management that provides major focus on developing and nourishing a strong relationship with the organizational suppliers. As per the model, when a business communicates with its suppliers, it needs to manage its entire supply chain in an efficient manner. Buying SRM software is a good option to start. Apart from that, there are four other stages that can be taken into account to build a good partnership with the suppliers and increase an overall organizational performance. In order to develop a good supplier relationship, business organizer can purchase Supply Chain Management Software (SCMS) that contains features of SRM or apps (Wilson, 1995). This type of software includes invaluable features to perform a task of building a good relationship, such as deifying and accommodating new suppliers, monitoring supplier’s performance, providing all suppliers’s updated business profile etc. This software helps to keep

Correlation Discussion Essay Example | Topics and Well Written Essays - 250 words

Correlation Discussion - Essay Example 2. Pearson’s Product Moment Correlation Coefficient: This is considered the strongest measure of correlation; and is sensitive to even small variations in data. It is also a base for predictive analysis. The biggest problem with this method is that it requires data that is either on an equal interval or ratio scale; and cannot be used with data on simpler scales. 3. Rank Order Correlation Coefficient: This method is computed with data on an ordinal scale; and with a reasonably large sample size the results are quite robust. While the technique is quite robust, it can get extremely cumbersome as the size of the data set increases. 4. Biserial Correlation Coefficient: If the data sets belong to two variables that are inherently continuous, but the data available on one has been reduced to two discrete categories; one needs to compute a Biserial correlation coefficient. This technique is not as robust; and should not be substituted for a stronger one. 5. Point – Biserial C orrelation Coefficient: If a continuous variable needs to be correlated with a discrete dichotomous one; a Point – Biserial Correlation coefficient is computed. This technique is simple and important in fields of study where such occurrences are commonplace; but it is otherwise not too robust. 6.

Best marketing mix for selling refrigerators

Best marketing mix for selling refrigerators Wholesaler and retailer have many resembles, but also they have many differences. Wholesaler and retailer are working together for making a profit. Wholesaler sells to the retailer, retailer sell the products to the end consumer. Wholesaler sell only on large quantities and their prices are for whole quantities, on the other hand retailer sells on smaller quantities and is marked up from the wholesalers prices. Wholesaler and retailer receive goods from wide range of different sources and then redistribute them to convenient locations along with a marketing package that is valued by their customer of the final consumer according to Brassington and Pettitt (2003). There is a big distinction between wholesaler and retailer, because wholesaler is focused on business B2B (business to business), on the other hand retailer is focused on B2C (business to consumer). Retailer is the most important part in business, because they connect brands to final consumer. As Philip Kotler and Gary Armstrong (2010) retailing includes all the activities involved in selling products or services directly to the final consumer for their personal, nonbusiness use. Also, retailer has much more cost than wholesaler. For example: rent, employees, taxes, loss/breakage, advertising. On the other hand wholesalers have to pay for less stuff. For example: the phone bill or clerks payroll for taking an order. Wholesaler is also an important par in business. Wholesalers help the manufacturers to reach many small customers at a low cost, wholesaler also select items and build assortments to sell to their customers and many other aspects. According to Philip Kotler and Gary Armstrong (2010) there are four types of wholesalers: Merchant wholesalers are the largest single group of wholesalers, accounting for roughly 50% of all wholesaling. They have two broad types: full service wholesalers and limited-service wholesaler. A broke brings buyer and sellers together and make negotiations. Agents represent buyers and sellers on a more permanent basis. 1 Personal Selling is the impersonal arm of the promotion mix. A companys salesperson create and communicate customers value through personal personal interactions with customers (Kotler and Armstrong , 2010). Personal selling is available for many years and maybe this is the oldest profession in the world. People who do selling have many different names such as salesperson, sales representative, district managers, account executives, sales consultants, sales engineers, agents and account development reps. Personal selling according to Keegen Green (2011) is person-to-person selling communications between a company representative and a prospective buyer. On the whole, the salesperson is persuading the potential customer to make a purchase and his job is to present the product well by using its advantages and disadvantages. Also the main step in persuading a person to make a sale is to understand customers` needs and organize the company`s efforts to solve customers problems. Most of t he salespersons are well-educated, well-trained professionals who add value for customers and make customer relationships. Keegen Green (2011) share that personal selling is also a popular marketing communication tool in countries with various restrictions on advertising. The term salesperson cover a wide range of positions for example they can be an order taker such as the department store salesperson, who is standing behind the counter. According to Armstrong and Kotler (2011) personal selling involves interpersonal interactions between salesperson and individual customers whether face-to-face, by telephone, via e-mail, through video or Web conferences, or by other means. Actually, many people consider that personal selling can be much more useful and better than advertising the products. Salesperson always can explore, probe the customer, to learn about their problems and to implement an marketing offer to them, which will fit the potential customer`s needs. Advertising in WEBSITES v. Advertising in DAILY NEWSPAPERS 2Advertising is a tool to persuade people to purchase a goods or services. It is mostly used by business firms, organizations, agencies to promote their products to various target publics. According to Kotler and Armstrong (2008) you have to make four important decisions, when developing and starting an advertising program: à ¢Ã¢â€š ¬Ã‚ ¢ Setting advertising objectives this is the first step and it should be defined very well, also it should be based on past decisions. Advertising should be accomplished with a specific target audience for a period of time. à ¢Ã¢â€š ¬Ã‚ ¢ Setting the advertising budget according to Kotler and Armstrong (2011) there are four common methods used to set the possible budget. Affordable method Percentage of sales method Competitive parity method Objective and task method à ¢Ã¢â€š ¬Ã‚ ¢ Developing advertising strategy it consist of two important elements to be your advertising good: Advertising messages Selecting advertising media à ¢Ã¢â€š ¬Ã‚ ¢ Evaluating advertising campaigns to choose the best places for you campaign according to you target mission. Advertising is defined by Kotler Armstrong (2005) as any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor. 3Advertising in websites is one of the most known types of advertising. It has its advantages, but on the other hand it has many some limitations, disadvantages. On the whole, it is good to advertise in websites, because you have high selectivity, low cost, immediacy and many interactive capabilities. But also we should have in mind the disadvantages such as demographically skewed audience, relatively low impact, audience controls exposure. Online advertising appear as banners, pop-ups, flash movies, email advertising, backgrounds, wallpapers and so on. Here you can see an example of banners: Sources: www.abv.bg, www.vbox7.com , www.sportni.bg A great advantage of advertising online is that you can administrate and run your media anytime. And there are different types of purchasing your advertisement, but of them are most used: CPC (Cost per click) advertisers pay only when visitors click on banners and are redirected to their websites. CPA (Cost per action) when a member complete a transaction, such as a purchase or sign-up. Advertiser , in most cases,prefer this type of advertising, because it ignores any inefficiency in the sellers. CPM (Cost per Mile) also it is as cost per impressions Advertiser pay per thousand impressions or loads of his advertisement, which has shown in the website. Paul Baines, Chris Fill and Kelly Page (2008) claim that these forms of advertising are best way to drive traffic to your website and also encourage people to make a purchase. Also they assert that online advertising the fastest growing advertising medium in history. As Frances Brassington Stephen Pettitt print media, such as local and national newspapers, special interest magazines and trade publications, have thus become the primary focus for most organizations. Advertising in newspapers give us the opportunity to communicate with our potential customers quickly and flexible. Newspapers are regularly scheduled publications, which contains news, articles, information and advertisements. This type of advertising offers us a wide range of advertising opportunities and audiences. There are two types of newspapers: 4 Daily newspapers: are published every day with some exceptions. For example on Sundays and some holidays. They are issued in the morning and they consist of advertising inserts, stories, news from the previous day and are posted at the last page some jokes and crosswords. Weekly newspapers: this are newspapers which are smaller than daily newspapers and are also published two-three times a week. Newspapers are of the most used types of advertising and their advantage is that they can be afforded not only by national chains of retailers, car manufacturers but also to small companies, which start a business. The main problem of newspaper advertising according to Brassington Pettitt (2006) is targeting. It is linked to its cost-efficiency and advertisers want to have more selection in targeting, because in newspapers wastage rates is high. Newspapers have shorter lifespan, because they are used and people throw them and do not use more. BENEFITS SOUGHT or DEMOGRAPHIC segmentation Market segmentation is the process of dividing large heterogeneous markets into smaller, homogeneous subsets of people or business with similar needs and/or responsiveness to marketing mix offerings (Kinnear and Bernhardt, 1990). Segmentation have wide definition. There are many examples of market segmentation: when you go to a shop in soft-drinks section you will find soft-drinks to different brads, with sugar, no sugar, with and without caffeine, in different flavors, in returnable bottles, in cans, in individually containers or in six packed- this is the concept of market segmentation. Segmentation has many types, but in this paper will be reviewed only two: benefits sought and demographic segmentation. Benefits sought is a type of segmentation and it groups people in different benefits that they seek from the product. According to Gary Armstrong Philip Kotler (2011) benefit segmentation requires fining the major benefits people look for in the product class, the kinds of people who seek for each benefit, and the major brands that deliver each benefit. And also they give some examples: 5 Fit and Polish consumer want something, which is balanced between function and style, they exercise for results but want to look good doing it. Serous Sports Competitors they desire a combination between performance and function. Value Seeking Moms they are shopping for the family and they are looking for durability and value. Thus, each segment seek a different mix of benefits. Gary Armstrong Philip Kotler (2011). Demographic segmentation is concerned about segments, which are based on Age consumer needs and want change with age Gender this segmentation is used in clothing, cosmetics, toiletries and magazines. Family size family life cycle Income Occupation Education levels of population Religion Race Family Nationality Generation 6According to Gary Armstrong Philip Kotler (2011) demographic segmentation is the most popular bases for segmenting groups. As Thomas Kinnear Kenneth Bernhardt (1990) segmentation is the most popular way marketers identify important market segments and target markets. Demographic changes can create opportunities for marketing innovation according to Wareen Keegen Mark Green (2011). Moreover they give us an example of two entrepreneurs in France, who have significantly improved their business. They started with a small specialized stores of about 5000 square meters floor space and as a demographic segmentation they made a big corporation and now they are one of the biggest companies in the world. Analysis section: As we saw in this paper, selling is not an easy task. You should have many skills, you have to find customers needs to persuade them to buy and the most important thing is the customer to be satisfied from the product, which he bought. Nowadays, it is difficult to decide which distribution channel, marketing mix or which segmentation to use because the world is becoming more and more different and people are influenced by different things. Selling refrigerators is actually difficult, because every people have different preferences. What is best for selling refrigerators wholesalers-retailers connection or personal selling, which has been proved with the years as one of the best ways to sell something. Wholesaler-retailer is a good method to sell refrigerators in this particular case, because it is possible not to have the products, which customer is need and immediately you may purchase them from the wholesaler, it will ask the manufacturer for the given type of refrigerator and del ivery will be done. The customer will be glad that have receive a refrigerator, which he want most and the wholesaler-retailer will be satisfied that will earn money. On the other hand personal selling is other good way for selling refrigerators, because you are with the potential customer and you could easily to understand what are his desires and to suggest the best product, which will fit the customer. In this paper I will use the results of a marketing research, which was made in Sofias malls. 7Figure1. Who influenced men and women, when shopping. In our marketing research men and women were asked about the person, who influenced their decision, when making a purchase or who they asked when they have questions concerned about the best product. In Figure1 we can see that men and women request assistance, when they are buying something. Lets assume that these men and women will buy refrigerator, they will be influenced by shop assistant, which means that personal selling is a good method to persuade the customer to make a purchase. I do not want to say that wholesaler-retailer is not a method which help running many business. On the whole, it will help and will be a way of selling, but according to customers opinions, personal selling is better. What about the advertising, nowadays there is so much that sometimes managers get confused. One of the most powerful advertising tools available are websites and newspapers. In our case, which will help us more to persuade people to buy a refrigerator. Once more we will make a consultation to our previous marketing research about which advertising influenced more men and women. Figure 2. Which advertising influenced men and women as potential buyers. 8 Advertising in websites or newspapers is the given task in our case. Actually I have to mention here that Internet is becoming more and more in our live, so advertising in websites will be one of the most preferable places to advertise your product. In figure 1 we can see that men and women are influenced by advertisements in newspapers and magazines. Moreover, nowadays, most managers and companies decide to advertise their products by magazines, newspapers. For example we can find their offers freely everywhere. Most companies published every week a magazines/newspaper with their top and cheap products. Really, advertising in Internet is a good idea, we can have a strong advertisement, but is not preferred than newspapers. In newspapers customers may see a large photo of the product, their options and advantages, while in Internet they can only saw a banner and nothing more. People who want to buy technologies are more common to be influenced by advertisements in newspapers or magaz ines. So, as a conclusion we have to have in mind the customers preferences and their opinion about what influenced them to make a purchse and here newspapers advertising is better than advertising in internet. Definitely, advertising in Internet give us a grat opportunity to choose between different types to run our advertisements and to target specific group of people, but we observe that people are more influenced by advertisements in newspapers. Benefits sought and Demographic segmentations are appropriate for selling refrigerators, in our case. As to Palmer (2000) customer are becoming increasingly diverse in their needs. According to him some of the bases for identifying different types of customer are familiar such as age, gender, geographical location. Other such as attitudes and lifestyle. The main mission of segmentation is to identify groups of people, who will buy and respond to an offer. In our particular case, demographic segmentation and benefits sought will help us to sell more refrigerators. According to Jobber (1998) when examining criteria, the marketer is trying to identify good predictors of differences in buyer behavior. So, here you find analyses about better segmentation when purchasing a refrigerator. 9Benefits sought determine the people with different preferences, on the other hand demographic segmentation help us to find the best place to advertise our product. For example if we advertise in newspapers, we can choose the best place, which meets our targets and to advertise there. Demographic segmentation give us the opportunity to segment people and to choose best part, where we will buy more. Benefits sought also segment people according to their preferences. For example some people will need a white, black, noir or purple refrigerator, others will want to buy small or big, others will prefer to have a refrigerator which have many options (such as to make ice, to purified water and so on). In general, refrigerators are unique product among the white technologies and every family needs this technology. In an ideal world, each individual buyers would be considered to have 10unique set of needs, which they seek to satisfy Palmer (2000).